Squalane is now being used as a key ingredient in hygiene products
Trend - Squalane is becoming an increasingly popular skincare ingredient that's known for its moisturizing properties, and brands are now releasing hygiene products that highlight squalane as a key ingredient. Products in this space include everything from deodorants to body washes.
Insight - As consumers become more knowledgable about skincare, they're increasingly conscious of the ingredients they put on their skin. Everything from natural ingredients to eco-consciousness are now considerations when people are purchasing skincare, and brands now need to highlight ingredients instead of promises in order for consumers to make their own decisions as to which products will work for them.
Insight - As consumers become more knowledgable about skincare, they're increasingly conscious of the ingredients they put on their skin. Everything from natural ingredients to eco-consciousness are now considerations when people are purchasing skincare, and brands now need to highlight ingredients instead of promises in order for consumers to make their own decisions as to which products will work for them.
Workshop Question - How is your brand catering to the educated consumer?
Trend Themes
1. Clean Beauty - Consumers are increasingly seeking natural, eco-conscious, and ethical beauty products, opening opportunities for skincare brands to use key natural ingredients to differentiate themselves in the market.
2. Plant-based Products - Plant-based beauty is all the rage, and brands are using sugarcane-derived squalane instead of harmful animal-derived squalane, creating opportunities for cruelty-free, vegan skincare companies to grow their customer base.
3. Multi-functional Skincare - Consumers are embracing multi-functional skincare products that address multiple skincare concerns at once, providing room for innovation for skincare brands that can create products that offer a range of benefits.
Industry Implications
1. Skincare Industry - As consumers become more ingredient-conscious, the skincare industry needs to innovate and create products of natural, ethical, and sustainable ingredients.
2. Personal Care Industry - The personal care industry benefits from plant-based ingredients, as plant-based beauty is becoming increasingly popular among consumers.
3. Eco-friendly Industry - The trend of using sugarcane-derived squalane instead of animal-derived squalane, provides opportunities for companies that are environmentally friendly and cruelty-free.
