Wildcrafter Botanicals' Coffee Blends Use Adaptogens & Mushrooms
Laura McQuarrie — July 6, 2020 — Lifestyle
References: wildcrafter & newhope
Wildcrafter Botanicals makes botanically infused coffee blends that share mushrooms and adaptogens with every cup. The blends are made with a base of 100% organic and fair trade Arabica coffee beans that are enhanced with the addition of adaptogenic rhodiola, lion's mane mushroom and maca root. While rhodiola is known for its ability to fight fatigue and boost mental and physical performance, the brand describes lion's mane as "so much more than a mushroom," as it helps with cognitive functions and supporting the nervous system. Maca root was also chosen as an inclusion in the botanically infused coffee blends for its benefits related to stress, mood-boosting and endurance.
In all, there are four coffee blends with functional benefits, one for Energy and others for Focus, Calm and Immune Defense.
Image Credit: Wildcrafter Botanicals
In all, there are four coffee blends with functional benefits, one for Energy and others for Focus, Calm and Immune Defense.
Image Credit: Wildcrafter Botanicals
Trend Themes
1. Botanical Coffee - Infusing coffee with adaptogens and mushrooms to create functional blends.
2. Adaptogenic Beverages - Using adaptogens in various beverages to create functional benefits.
3. Mushroom Inclusions - Using mushrooms as functional ingredients in food and drinks.
Industry Implications
1. Coffee Industry - Creating botanically infused coffee blends as a way to differentiate and offer functional benefits.
2. Functional Beverages Industry - Utilizing adaptogens to create functional benefits in various types of beverages.
3. Functional Foods Industry - Incorporating mushrooms and other adaptogens into food products for added functional benefits.
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