Jägermeister and Dark Matter Collaborated on Coffee and Chocolate
Laura McQuarrie — February 5, 2022 — Lifestyle
References: darkmattercoffee & sprudge
Jägermeister and Dark Matter teamed up to create a collaborative chocolate bar, as well as whole bean coffee infused with Jägermeister Cold Brew Coffee. The Jägermeister Cold Brew Coffee-infused chocolate bars and coffee beans products prominently feature the herbal liqueur and they offer a new experience of a familiar product.
For the coffee, the partnering brands chose to highlight coffee from Guatemala, honey processed Caturra. The result is a finished product with notes of concord grape, cocoa nib and black licorice. The chocolate bar created by Jägermeister and Dark Matter features a well-rounded Trinitario (a hybrid kind of cacao) from Chiapas that has been infused with Jägermeister Cold Brew Coffee Liqueur, and it brings out bright and fruity citrus notes.
For the coffee, the partnering brands chose to highlight coffee from Guatemala, honey processed Caturra. The result is a finished product with notes of concord grape, cocoa nib and black licorice. The chocolate bar created by Jägermeister and Dark Matter features a well-rounded Trinitario (a hybrid kind of cacao) from Chiapas that has been infused with Jägermeister Cold Brew Coffee Liqueur, and it brings out bright and fruity citrus notes.
Trend Themes
1. Herbal Liqueur-infused Food and Drink - Opportunity for food and beverage brands to experiment with new flavor combinations and cater to adventurous consumers seeking unique taste experiences.
2. Collaborative Product Development - Opportunity for brands to collaborate with other companies and create unique products that appeal to both fan bases and capture new audiences.
3. Enhanced Product Experience - Opportunity for brands to elevate and differentiate their products by incorporating unexpected ingredients and creating new taste sensations.
Industry Implications
1. Alcoholic Beverages - Opportunity for liquor brands to expand their product offerings and appeal to a wider range of consumers by incorporating their flavors into food and drink products beyond beverages.
2. Coffee - Opportunity for coffee brands to differentiate their products and offer unique tasting experiences by experimenting with new flavor combinations and infusions.
3. Confectionery - Opportunity for chocolate and candy brands to experiment with new flavor combinations and infusions to offer unique taste experiences for consumers seeking novelty and indulgence.
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