As anime grows in popularity, brands collaborate to create original content
Trend - Japanese anime has grown in popularity thanks to streaming services making this programming more accessible around the world. To ride on this popularity, businesses are now collaborating with anime brands in order to create content in the form of movies, shows and videos games.
Insight - Streaming services have made it easier for consumers around the world to access content that would have otherwise been unavailable to them, and this has caused greater interest in content across cultures. The constant demand for new content has caused brands to re-think their approach to creating work--whether that's in producing content faster, or in exploring new collaborations.
Insight - Streaming services have made it easier for consumers around the world to access content that would have otherwise been unavailable to them, and this has caused greater interest in content across cultures. The constant demand for new content has caused brands to re-think their approach to creating work--whether that's in producing content faster, or in exploring new collaborations.
Workshop Question - What's a collaboration that your brand could initiate to promote its product/service?
Trend Themes
1. Anime Brand Collaborations - Businesses collaborate with anime brands in order to create content in the form of movies, shows and video games.
2. Anime Adaptations From Video Games - Video game adaptations have seen a dramatic increase in recent years and this series' epic portrayal of good triumphing over evil should be a delight to fans and newcomers.
3. Automaker-made Anime Shows - Acura has created an upcoming anime series as part of its promotional campaign for a new car.
Industry Implications
1. Entertainment Industry - The entertainment industry is finding new opportunities in the form of anime collaborations and adaptations, which cater to consumers' desire for fresh and unique content within this medium
2. Automotive Industry - Automakers are recognizing the potential of anime to reach younger audiences and create buzz around new car releases with anime-themed content.
3. Video Game Industry - This trend of anime adaptations and collaborations from and with popular video games creates a lucrative way to reach anime fans and leverage established franchises into the anime medium and vice versa.
5 Featured, 45 Examples:
81,393 Total Clicks
Date Range:
Apr 21 — Oct 23
Trending:
Mild
Consumer Insight Topics:
