The Pistachio Cream Cold Brew is New on the 2023 Starbucks Winter Menu
Laura McQuarrie — January 9, 2023 — Lifestyle
References: stories.starbucks & brandeating
This year, Starbucks' Pistachio Latte is returning to the 2023 Winter menu, along with all-new treats like the Pistachio Cream Cold Brew. This new cold brew beverage is made with vanilla syrup, pistachio cold cream foam and salted brown buttery sprinkles. This cold brew version of Starbucks' Pistachio Latte promises to delight fans who can't get enough of the nutty flavor.
“Pistachio is the perfect flavor to follow the holidays and carry us through the winter season,” said Rosalyn Batingan on the Starbucks beverage team, “Its smooth and sweet profile delivers a feeling of warmth and coziness, even when served cold."
Also on the 2023 menu at Starbucks is the returning Red Velvet Loaf, which takes the form of vanilla cake swirled with classic red velvet cake, topped off with white chocolatey icing.
“Pistachio is the perfect flavor to follow the holidays and carry us through the winter season,” said Rosalyn Batingan on the Starbucks beverage team, “Its smooth and sweet profile delivers a feeling of warmth and coziness, even when served cold."
Also on the 2023 menu at Starbucks is the returning Red Velvet Loaf, which takes the form of vanilla cake swirled with classic red velvet cake, topped off with white chocolatey icing.
Trend Themes
1. Pistachio Beverages - The rise of pistachio flavored beverages like the Pistachio Cream Cold Brew highlights a trend in nut-based drinks.
2. Seasonal Menu Items - Starbucks' annual winter menu, featuring items like the Pistachio Cream Cold Brew and Red Velvet Loaf, demonstrates a trend in seasonal and limited-time offerings.
3. Flavored Foam Toppings - The use of flavored cold cream foam toppings, like the pistachio cold cream foam on the Pistachio Cream Cold Brew, is a trend in innovative and customizable coffee drinks.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of nut-flavored drinks and create new products featuring innovative and unique nut-based flavors beyond traditional choices like almond and hazelnut.
2. Restaurant - Restaurants can benefit from creating seasonal menus and limited-time offerings that create excitement and anticipation among customers for new and innovative food and drink options.
3. Coffee Shop - Coffee shops can take advantage of the trend in flavored foam toppings by offering innovative and customizable beverage options to their customers and differentiating themselves from competitors.
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