Jägermeister Created an NHL Video Series Ahead of the Playoffs
Daniel Johnson — March 9, 2020 — Tech
References: nhl & mobilemarketer
Jägermeister launched an NHL video series named 'Men in Blazers on Ice,' which will be released each Wednesday at 1 p.m. Eastern time. The NHL video series will be released across a number of different platforms including Facebook, Instagram, and Twitter. The show was created and hosted by Roger Bennet.
The first episode consisted of an interview with T.J Oshie, the Washington Capitals player. Future episodes will feature Auston Mathews, of the Toronto Maple Leafs, and Victor Hedman, of the Tampa Bay lighting. Other guests will be announced at a later date.
Jägermeister launching content right before the beginning of the NGL playoffs could help the brand increase its visibility during the most important time of the year for the sport.
Image Credit: Retrieved from NHL on March 05, 2020
The first episode consisted of an interview with T.J Oshie, the Washington Capitals player. Future episodes will feature Auston Mathews, of the Toronto Maple Leafs, and Victor Hedman, of the Tampa Bay lighting. Other guests will be announced at a later date.
Jägermeister launching content right before the beginning of the NGL playoffs could help the brand increase its visibility during the most important time of the year for the sport.
Image Credit: Retrieved from NHL on March 05, 2020
Trend Themes
1. Branded Video Content - The trend of creating branded video content allows businesses to engage with their target audience in a more interactive and memorable way.
2. Social Media Distribution - The trend of distributing video content across multiple social media platforms provides businesses with a wider reach and the opportunity to connect with different online audiences.
3. Sports Sponsorship - The trend of partnering with professional sports teams or leagues offers businesses the chance to align themselves with popular and passionate fan bases, increasing brand awareness and loyalty.
Industry Implications
1. Beverage - The beverage industry can take advantage of creating branded video content to promote their products and connect with consumers on a more personal level.
2. Entertainment - The entertainment industry can utilize social media distribution to build hype and engage fans through video content, leading to increased ticket sales and viewership.
3. Sports Marketing - The sports marketing industry can leverage the power of sports sponsorships to help brands gain visibility and forge connections with passionate sports fans.
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