Binske's Chocolate is Infused with Intelligentsia Coffee
Laura McQuarrie — December 20, 2021 — Lifestyle
References: binske & prnewswire
Intelligentsia Coffee is a key ingredient in cannabis brand Binske's new coffee chocolate bars, which are also infused with cannabis. The coffee-infused chocolate bars join the brand's growing line of premium cannabis chocolate products, which are made with prized varieties of cacao that are thoughtfully sourced from Peru.
Alex Pasternack, Executive Vice President at Binske, describes cannabis and coffee as "the ultimate combination, packing a one-two punch of flavor and feeling," and these products are poised to tap into the multi-billion dollar cannabidiol-infused food and beverage market.
The first of Binske's line of coffee-inspired products is set to start rolling out in January with products like the Espresso cannabis-infused premium bar made with single-origin chocolate. Appealing to adults who love coffee, chocolate and cannabis alike, this new line offers a new way to experience edibles powered by Intelligentsia coffee beans.
Alex Pasternack, Executive Vice President at Binske, describes cannabis and coffee as "the ultimate combination, packing a one-two punch of flavor and feeling," and these products are poised to tap into the multi-billion dollar cannabidiol-infused food and beverage market.
The first of Binske's line of coffee-inspired products is set to start rolling out in January with products like the Espresso cannabis-infused premium bar made with single-origin chocolate. Appealing to adults who love coffee, chocolate and cannabis alike, this new line offers a new way to experience edibles powered by Intelligentsia coffee beans.
Trend Themes
1. Cannabis-infused Food and Beverage - The combination of cannabis and common food and beverage items is becoming an increasingly popular trend, presenting an opportunity for businesses to tap into the growing market through new product offerings.
2. Premium Cannabis Chocolate Products - Consumers are seeking out high-quality, artisanal cannabis chocolate products, creating a market for businesses to develop distinctive offerings using rare cacao varieties and unique flavor combinations.
3. Combination of Coffee and Cannabis - The trend of combining coffee with cannabis presents an opportunity for businesses to cater to adults who enjoy both substances by providing new and unique ways to experience edibles and other cannabis products.
Industry Implications
1. Cannabis - As the legalization of cannabis continues to expand, businesses in the cannabis industry have a chance to create innovative products like the coffee-infused chocolate bars created by Binske.
2. Food and Beverage - With the growing demand for cannabis-infused food and beverage items, businesses in the food and beverage industry can leverage this trend to create new and unique product offerings.
3. Chocolate - The trend of premium cannabis chocolate products presents an opportunity for businesses in the chocolate industry to develop unique edibles using rare cacao varieties and cannabis infusion.
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