Businesses prioritize mental health for employees and/or customers
Trend - Businesses in a wide range of industries are aiming to ensure the overall wellbeing of their employees by offering mental health programs and initiatives. These include employee mental health training and internal wellbeing campaigns from social media companies.
Insight - Mental wellbeing has become a focus for North American consumers as the ongoing pandemic and its associated social, financial and lifestyle disruptions have severely impacted people's mental health. Now, more consumers are turning to products, programs, and treatments that prioritize their mental wellness--and employers are capitalizing off this shift in order to retain talent.
Insight - Mental wellbeing has become a focus for North American consumers as the ongoing pandemic and its associated social, financial and lifestyle disruptions have severely impacted people's mental health. Now, more consumers are turning to products, programs, and treatments that prioritize their mental wellness--and employers are capitalizing off this shift in order to retain talent.
Workshop Question - How could your brand prioritize the mental health of its employees and customers?
Trend Themes
1. Mental Health Prioritization - Businesses in various industries are offering mental health programs and initiatives to ensure the overall wellbeing of their employees and retain talent amidst the pandemic.
2. Outdoor Recreation Focus - With social distancing guidelines in full effect, businesses are promoting and encouraging outdoor recreation for the benefits it provides for mental health and wellbeing.
3. Digital Mental Health Support - The shift towards digital consumption has encouraged the development of mental health apps and online resources tailored to different workplaces and industries.
Industry Implications
1. Corporate Wellness - Companies are prioritizing mental health and wellness initiatives for their employees in an effort to retain talent and promote overall wellbeing.
2. Agricultural Sector - The mental health challenges unique to the agricultural sector has led to the development of mental health apps and resources tailored to farm workers.
3. Social Media - Social media platforms and companies are using their platforms to promote mental health discussions and initiatives in the workforce and provide support to users.
