The beverage industry is entering the metaverse with digitized products
Trend - The alcoholic beverage industry is turning to the metaverse to create digital branded assets. Companies are creating collectible NFTs alongside their physical products to build a presence in the virtual space and develop an intersection between the tangible and the digital worlds.
Insight - The metaverse space is quickly gaining the attention of the masses. While consumers are excited by the cutting-edge technology, the unfamiliar space can feel overwhelming. As a result, digital products that have connections to the tangible world through product branding create a sense of familiarity to help consumers navigate new technology.
Insight - The metaverse space is quickly gaining the attention of the masses. While consumers are excited by the cutting-edge technology, the unfamiliar space can feel overwhelming. As a result, digital products that have connections to the tangible world through product branding create a sense of familiarity to help consumers navigate new technology.
Workshop Question - How can your brand increase its online presence?
Trend Themes
1. Metaverse Beverage - The alcoholic beverage industry creates collectible NFTs alongside their physical products to build a presence in the virtual space.
2. Phygital Alcohol Releases - Luxury alcohol brands are enriching experience for their customers with NFTs as well as digital or tangible assets.
3. Asset-backed NFT Alcohol - High-end alcohol brands are selling NFTs of exclusive bottles that buyers can redeem for the tangible product, blurring the physical and digital world boundary.
Industry Implications
1. Alcohol - NFTs are helping establish unique brand identities in the digital and physical world for luxury alcohol brands.
2. Hospitality - NFTs are transforming the way consumers engage with their favorite bars and restaurants.
3. Art - NFTs are creating new opportunities for artists to collaborate with alcohol and hospitality brands.
5 Featured, 40 Examples:
55,392 Total Clicks
Date Range:
Jul 21 — Feb 22
Trending:
Warm
Consumer Insight Topics:
