The Virtue Clean Energy Drinks Have a Free-From Recipe
Michael Hemsworth — October 31, 2020 — Marketing
References: virtuedrinks & foodbev
The Virtue Clean Energy drinks have been unveiled by the brand as a range of energy-boosting refreshments for consumers who are looking for a way to increase their alertness and mental clarity. The drinks will feature 80mg of caffeine from green coffee beans and are sweeter using a combination of agave nectar as well as stevia extract. The drinks are thus free from calories and sugar, and are also enriched with B vitamins in the mix.
Founder and CEO Rahi Daneshmand spoke on the new Virtue Clean Energy drinks saying, "This is a very exciting launch for Virtue, with clean energy growing at double the rate of the category and 48% of non-energy drink users seeing sugar as their main barrier to entry, we see this as a major opportunity to bring new consumers into the energy category. Providing all the natural caffeine of traditional energy drinks or coffee, with a naturally sweetened mainstream taste profile without any sacrifice on taste, while maintaining zero sugar and calories, is a breakthrough in energy drinks and will help further widen the energy category reach.”
Founder and CEO Rahi Daneshmand spoke on the new Virtue Clean Energy drinks saying, "This is a very exciting launch for Virtue, with clean energy growing at double the rate of the category and 48% of non-energy drink users seeing sugar as their main barrier to entry, we see this as a major opportunity to bring new consumers into the energy category. Providing all the natural caffeine of traditional energy drinks or coffee, with a naturally sweetened mainstream taste profile without any sacrifice on taste, while maintaining zero sugar and calories, is a breakthrough in energy drinks and will help further widen the energy category reach.”
Trend Themes
1. Clean Energy Drinks - There are opportunities to develop new clean energy drink brands that appeal to consumers who are looking for healthier options.
2. Sugar-free Beverages - Innovations in sugar-free beverages are in demand by consumers who want to improve their health.
3. Natural Sweeteners - Developing products that use natural sweeteners, such as agave nectar and stevia extract, has the potential to disrupt the energy drink and beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry can improve their market share by providing healthier options to consumers, such as zero-calorie sugar-free energy drinks.
2. Health and Wellness Industry - The health and wellness industry can benefit from the increasing demand for products like clean energy drinks that promote well-being.
3. Alternative Sweetener Industry - The demand for natural sweeteners in the food and beverage industry is growing, and developing new solutions can lead to disruptive innovations in the industry.
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