The Bulletproof Coffee to Go is Now Available in RTD Cartons
Laura McQuarrie — September 9, 2017 — Lifestyle
References: bulletproof & trndmonitor
While there are several cafes where consumers may order Bulletproof coffee to go, Bulletproof is now unveiling a collection of pre-made beverage cartons filled with Bulletproof Coffee Cold Brew.
The all-new grab-and-go products are being introduced in four versions—Original, Vanilla, Mocha and Original + Collagen Protein—which include a base of cold brew coffee that is enhanced with Brain Octane oil and grass-fed butter. All of the new flavors are free from sugar and require no refrigeration.
In terms of how the new Bulletproof Coffee Cold Brew compares to the classic Bulletproof coffee, the brand notes that these new versions offer the same results, but in a pre-made, ready-to-enjoy format. Bulletproof Coffee Cold Brew is set to be introduced at Whole Foods, as well as online for order through Bulletproof's official site.
The all-new grab-and-go products are being introduced in four versions—Original, Vanilla, Mocha and Original + Collagen Protein—which include a base of cold brew coffee that is enhanced with Brain Octane oil and grass-fed butter. All of the new flavors are free from sugar and require no refrigeration.
In terms of how the new Bulletproof Coffee Cold Brew compares to the classic Bulletproof coffee, the brand notes that these new versions offer the same results, but in a pre-made, ready-to-enjoy format. Bulletproof Coffee Cold Brew is set to be introduced at Whole Foods, as well as online for order through Bulletproof's official site.
Trend Themes
1. Pre-made Cold Brew Beverages - The introduction of pre-made Bulletproof Coffee Cold Brew in RTD cartons opens up opportunities for other companies to create their own convenient and ready-to-enjoy cold brew products.
2. Enhanced Cold Brew Coffee - The use of Brain Octane oil and grass-fed butter in Bulletproof Coffee Cold Brew presents an opportunity for other beverage brands to explore innovative and functional ingredients that enhance the flavor and benefits of cold brew coffee.
3. Sugar-free Ready-to-drink Coffee - The launch of Bulletproof Coffee Cold Brew, which is free from sugar, indicates a growing demand for sugar-free and healthier alternatives in the ready-to-drink coffee market.
Industry Implications
1. Beverage - The pre-made cold brew trend opens up new opportunities for the beverage industry to expand its offerings and cater to consumer demand for convenient, healthy, and functional ready-to-drink coffee products.
2. Retail - The availability of Bulletproof Coffee Cold Brew at Whole Foods and for online order highlights the potential for retail businesses to tap into the demand for pre-made cold brew beverages and attract health-conscious consumers.
3. Online Retail - The online ordering option for Bulletproof Coffee Cold Brew showcases the potential for e-commerce platforms to capture a share of the growing market for pre-made and functional cold brew beverages.
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