The New Vanilla Sweet Cream Cold Brew Puts a Twist on Iced Coffee
Katherine Pendrill — June 3, 2016 — Lifestyle
Along with the announcement that it will begin serving nitrogen-infused coffee, Starbucks has also added the new Vanilla Sweet Cream Cold Brew to its menu. In recent years, Starbucks has been making a concerted effort to expanded its cold beverage options. With the addition of this latest drink, consumers have an indulgent new way to enjoy cold brew coffee.
The new Vanilla Sweet Cream Cold Brew drink is a twist on the chain's existing cold brew offering. The drink consists of cold brew coffee, which is made in small batches by slow-steeping coffee in cold water for about 20 hours. The lengthy process results in a brew that is smooth and rich, with a naturally sweet taste. The cold coffee is then mixed with vanilla sweet cream, which is poured across the top of the drink. The result is a sweeter and creamier version of cold brew, which is ideal for those who are looking to balance out the slightly bitter taste of coffee.
The new Vanilla Sweet Cream Cold Brew drink is a twist on the chain's existing cold brew offering. The drink consists of cold brew coffee, which is made in small batches by slow-steeping coffee in cold water for about 20 hours. The lengthy process results in a brew that is smooth and rich, with a naturally sweet taste. The cold coffee is then mixed with vanilla sweet cream, which is poured across the top of the drink. The result is a sweeter and creamier version of cold brew, which is ideal for those who are looking to balance out the slightly bitter taste of coffee.
Trend Themes
1. Nitrogen-infused Coffee - Introducing nitrogen-infused coffee to the menu could attract new customers to the coffee shop industry by providing a unique and trendy coffee experience.
2. Expanding Cold Beverage Options - Expanding cold beverage options could increase sales and revenue for coffee businesses looking to attract customers who prefer cold drinks over hot ones.
3. Sweetening Cold Brew Coffee - Adding sweet cream or other sweeteners to cold brew coffee could appeal to customers who may find traditional cold brew too bitter, and differentiate coffee businesses in a crowded market.
Industry Implications
1. Coffee Shop - Coffee shops can benefit from incorporating nitrogen-infused coffee and expanding cold beverage options to potentially increase sales and revenue.
2. Food and Beverage - The addition of sweetened cold brew coffee to food and beverage menus can provide a refreshing and unique option for customers looking for a sweet and creamy cold beverage.
3. Hospitality - Hospitality businesses, such as hotels and restaurants, can attract coffee-loving customers by offering trendy and unique cold coffee options, such as nitrogen-infused coffee or sweetened cold brew coffee.
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