This Coffee Chain is Now Offering Nitro Coffee on Demand
Katherine Pendrill — December 21, 2015 — Lifestyle
References: nrn & brandeating
Caribou Coffee is currently testing nitro coffee in a number of its stores. Nitro coffee, which is short for nitrogen-infused coffee, is a carbonated cold brew popularized by a number of specialty coffee shops. Now Caribou Coffee is testing out the specialty brew on a larger scale.
Unlike traditional cold brew coffee, nitro coffee is infused with nitrogen as it is poured. This gives the drink a bubbly consistency and a frothy head that is similar to that of a beer. The bubbles are deigned to give the coffee a sweet and creamy texture that makes it pleasant to drink.
Caribou Coffee is currently testing the drink at two of its Minnesota locations, with plans to add the drink to 25 more locations by February of 2016.
Unlike traditional cold brew coffee, nitro coffee is infused with nitrogen as it is poured. This gives the drink a bubbly consistency and a frothy head that is similar to that of a beer. The bubbles are deigned to give the coffee a sweet and creamy texture that makes it pleasant to drink.
Caribou Coffee is currently testing the drink at two of its Minnesota locations, with plans to add the drink to 25 more locations by February of 2016.
Trend Themes
1. Nitro Coffee - Developing innovative nitrogen-infused coffee beverages that provide a unique and refreshing experience for coffee lovers.
2. Carbonated Cold Brew - Exploring the intersection of carbonation and cold brew to create exciting new coffee options with a bubbly consistency.
3. Specialty Coffee Chain - Capitalizing on the growing trend of nitro coffee by offering nitrogen-infused beverages at coffee chain locations.
Industry Implications
1. Specialty Coffee Shops - Specialty coffee shops can embrace the nitro coffee trend to attract customers seeking a unique coffee experience.
2. Beverage Manufacturing - Beverage manufacturers can explore the carbonated cold brew trend to develop new products that cater to consumer demands.
3. Food and Beverage Retail - Retailers in the food and beverage industry can stock and promote nitro coffee to meet the growing consumer interest in carbonated cold brews.
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