This Range of Beard Grooming Products Contains Traces of Beer
David Ingram — October 30, 2015 — Fashion
References: thirstforgreat & hypebeast
Carlsberg has teamed together with Danish cosmetics company 'Urtegaarden' to create this line of beard grooming beauty products that contains traces of Carlsberg premium pilsner beer.
The 'Beer'd Beauty' line consists of a shaving gel, an aftershave cream and a special moustache cream designed to get a bearded gentleman looking his best. Each item in the beard grooming gift set contains freeze-dried Carlsberg beer in its ingredients. The hops contained in the beer are full of antioxidants and antibacterial acid that, together with the aroma and oils from barley and yeast, make for an excellent element for facial products.
The line of boozy beard products is also made for charity, and all proceeds from the 'Beer'd Beauty' grooming line will be donated towards the Movember foundation that raises awareness about men's prostate cancer.
The 'Beer'd Beauty' line consists of a shaving gel, an aftershave cream and a special moustache cream designed to get a bearded gentleman looking his best. Each item in the beard grooming gift set contains freeze-dried Carlsberg beer in its ingredients. The hops contained in the beer are full of antioxidants and antibacterial acid that, together with the aroma and oils from barley and yeast, make for an excellent element for facial products.
The line of boozy beard products is also made for charity, and all proceeds from the 'Beer'd Beauty' grooming line will be donated towards the Movember foundation that raises awareness about men's prostate cancer.
Trend Themes
1. Alcohol-infused Beauty Products - Opportunity for other companies to create products using different types of alcohol for its unique benefits and fragrance.
2. Charity-driven Product Lines - Opportunity for brands to showcase their commitment to important causes through unique and creative product offerings.
3. Beard-care Products for Men - Opportunity for companies to offer innovative products specifically targeted towards the growing trend of male grooming and beard care.
Industry Implications
1. Cosmetics - Cosmetic brands could explore incorporating different types of alcohol in their products for added benefits and uniqueness.
2. Craft Beer - Craft beer companies could explore partnerships with cosmetics companies to create unique beer-infused beauty products that cater to the growing trend of male grooming and self-care.
3. Men's Grooming - Companies within the men's grooming industry could look into creating new and innovative products to accommodate the growing demand for beard care and self-care among men.
4.2
Score
Popularity
Activity
Freshness
