Coffer's Carbonated Coffee is a Cold and Bubbly Caffeinated Treat
Rebecca Byers — March 20, 2015 — Lifestyle
References: drinkcoffer & grubstreet
Based in Austin, Coffer is the world's first naturally carbonated coffee brand. The natural fermentation process means a smoother cold brew and is what sets Coffer apart.
The coffee-soda hybrid is an intriguing convergence of the cold brew coffee movement and the influence of SodaStream. However, Coffer differs from other carbonated coffees in its production process, choosing to avoid both force-carbonating the product and simply mixing cold brew with soda water. Coffer's method sees the carbonation process happen naturally through fermentation during a natural aging process.
Coffer's cold brew carbonated coffee can be enjoyed on its own, over ice cream or mixed into cocktails. Currently, Coffer is only available at a handful of local retailers within Texas, but the brand is working on national expansion within the US.
The coffee-soda hybrid is an intriguing convergence of the cold brew coffee movement and the influence of SodaStream. However, Coffer differs from other carbonated coffees in its production process, choosing to avoid both force-carbonating the product and simply mixing cold brew with soda water. Coffer's method sees the carbonation process happen naturally through fermentation during a natural aging process.
Coffer's cold brew carbonated coffee can be enjoyed on its own, over ice cream or mixed into cocktails. Currently, Coffer is only available at a handful of local retailers within Texas, but the brand is working on national expansion within the US.
Trend Themes
1. Carbonated Coffee as a Cold Brew Alternative - The rise of carbonated coffee offers a disruptive innovation opportunity to provide consumers with a refreshing cold brew experience.
2. Natural Fermentation in Beverage Production - The trend of using natural fermentation in beverage production presents an opportunity for companies to explore unique and innovative ways to create carbonated beverages.
3. Diversifying Cold Brew Applications - The exploration of different ways to enjoy cold brew, such as mixing it into cocktails or using it as a flavoring agent, presents opportunities for innovative product development.
Industry Implications
1. Coffee Industry - The coffee industry can explore carbonated coffee as a potential new product category to meet consumer demand for unique coffee experiences.
2. Beverage Industry - The carbonated coffee trend presents opportunities for the beverage industry to develop new and innovative carbonated beverages.
3. Alcohol and Mixology Industry - The integration of carbonated coffee into cocktails opens up opportunities for the alcohol and mixology industry to create unique and refreshing drink options.
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