Dunkin' Donuts Flavored Iced Coffees Boast Familiar Cookie Flavors
Jana Pijak — April 26, 2016 — Lifestyle
References: dunkindonuts & news.dunkindonuts
These flavored iced coffees from Dunkin' Donuts are made with delicious Oreo and Chips Ahoy! cookies. The familiar range of flavors is synonymous with childhood and is used to make this iced coffee range both sweet and indulgent.
In addition to introducing consumers to its Oreo and Chips Ahoy! Coolatta frozen drinks, Dunkin Donuts also announced that it will now be offering both creamy and crunchy Chips Ahoy! donut varieties. The casual cafe's flavored iced coffees are not only a great morning pick-me-up but are also a drinkable substitute to an indulgent dessert.
Ideal for on-the-go enjoyment, the frozen beverages are guaranteed to satisfy one's sweet tooth while delivering a co-branded flavor experience to Dunkin' Donuts patrons.
In addition to introducing consumers to its Oreo and Chips Ahoy! Coolatta frozen drinks, Dunkin Donuts also announced that it will now be offering both creamy and crunchy Chips Ahoy! donut varieties. The casual cafe's flavored iced coffees are not only a great morning pick-me-up but are also a drinkable substitute to an indulgent dessert.
Ideal for on-the-go enjoyment, the frozen beverages are guaranteed to satisfy one's sweet tooth while delivering a co-branded flavor experience to Dunkin' Donuts patrons.
Trend Themes
1. Flavored Iced Coffees - Disruptive innovation opportunity: Develop new and unique flavor combinations for iced coffees to cater to consumers' desire for indulgent and customizable beverage options.
2. Co-branded Specialty Foods - Disruptive innovation opportunity: Partner with other well-known food brands to create co-branded specialty foods and beverages, offering consumers familiar flavors in new and exciting ways.
3. Indulgent Dessert Substitutes - Disruptive innovation opportunity: Create guilt-free, drinkable alternatives to traditional indulgent desserts that deliver the satisfying and comforting flavors people crave.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop innovative food and beverage products that satisfy consumers' cravings for unique and indulgent flavor experiences.
2. Cafe and Coffee Shop - Disruptive innovation opportunity: Explore co-branding partnerships and product extensions to enhance the coffee shop experience and attract customers with exciting menu options.
3. Frozen Beverage - Disruptive innovation opportunity: Create new and enticing frozen beverage offerings that cater to consumers' desire for sweet, refreshing drinks with unique flavor profiles.
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