Starbucks Added Tropical Fizzy Teas to Its Summer Menu
References: vancitybuzz & brandeating
Starbucks has launched a pair of new fizzy teas called Teavana Sparkling Tea Juices in sweet tropical flavors to its menu. The coffee shop now offers Orange Cream Fizzio Soda & Strawberry Acai Refresher. These beverages are still caffeinated to provide energy-boosting qualities as well as a bubbly kick.
The orange fizzy tea is a black tea and tangerine blend that is infused with tangerine, mandarin and peach. The fizzy pink tea is a bubbly blend of pineapple and passion tea.
The teas are carbonated at the coffee shops upon order placement to ensure each tea has the right amount of bubbles. In addition to the tea offerings, Starbucks has released a new old brew coffee drink to provide a new flavor experience for the coffee drinkers during the hot summer.
The orange fizzy tea is a black tea and tangerine blend that is infused with tangerine, mandarin and peach. The fizzy pink tea is a bubbly blend of pineapple and passion tea.
The teas are carbonated at the coffee shops upon order placement to ensure each tea has the right amount of bubbles. In addition to the tea offerings, Starbucks has released a new old brew coffee drink to provide a new flavor experience for the coffee drinkers during the hot summer.
Trend Themes
1. Fizzy Tea Beverages - Starbucks' new Teavana Sparkling Tea Juices offer a fizzy and refreshing twist on traditional teas.
2. Customized Carbonation - The carbonation of these teas at the coffee shop allows for customizable bubble levels, catering to individual preferences.
3. Seasonal Coffee Innovations - Starbucks' introduction of a new iced brew coffee drink demonstrates the company's commitment to constantly evolving their menu offerings with seasonal flavors.
Industry Implications
1. Beverage - The launch of fizzy tea beverages presents an opportunity for beverage companies to explore carbonated versions of their existing tea products.
2. Coffee - Starbucks' seasonal coffee innovations serve as a disruptive opportunity for other coffee chains to enhance their menu with unique limited-time offerings.
3. Hospitality - The introduction of customized carbonation in tea beverages can be adopted by hotels and restaurants to offer personalized carbonated drink options to their guests.
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