Mellow Mood's Relaxation Drinks Naturally Calm the Body and Mind
Laura McQuarrie — July 15, 2016 — Lifestyle
References: drinkmarley & trndmonitor
Mellow Mood is a line of relaxing drinks that was created in partnership with Bob Marley’s family, the Marley Beverage Co.
These zero- and low-calorie relaxing drinks are made with decaffeinated teas that are naturally flavored with exotic ingredients like orange blossom honey and passion fruit.
The rise of functional tea beverages that come in ready-to-drink formats are satisfying consumer desires for flavor experimentation with healthy ingredients, as well as serving a specific purpose for the benefit of the mind and body. A number of calming beverages of this kind are now appearing on the market as the antithesis to popular types of energy drinks that are designed to leave people coursing with energy from unnatural sources.
These zero- and low-calorie relaxing drinks are made with decaffeinated teas that are naturally flavored with exotic ingredients like orange blossom honey and passion fruit.
The rise of functional tea beverages that come in ready-to-drink formats are satisfying consumer desires for flavor experimentation with healthy ingredients, as well as serving a specific purpose for the benefit of the mind and body. A number of calming beverages of this kind are now appearing on the market as the antithesis to popular types of energy drinks that are designed to leave people coursing with energy from unnatural sources.
Trend Themes
1. Functional Tea Beverages - The rise of functional tea beverages in ready-to-drink formats presents an opportunity for flavor experimentation with healthy ingredients.
2. Calming Beverages - The emergence of calming beverages as an alternative to energy drinks offers a natural way to relax the mind and body.
3. Flavor Experimentation - Consumer desires for flavor experimentation with healthy ingredients are driving the development of decaffeinated tea cans with exotic flavors.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can tap into the rising demand for functional tea beverages and capitalize on flavor experimentation opportunities.
2. Health and Wellness - The health and wellness industry can benefit from the growing popularity of calming beverages and offer natural relaxation solutions to consumers.
3. Snack and Beverage Retail - Snack and beverage retail businesses can expand their product offerings with decaffeinated tea cans, appealing to customers seeking healthy and flavorful alternatives to energy drinks.
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