BAPE And My Melody Joined for a Series of Apparel and More
Riley von Niessen — August 23, 2016 — Fashion
A Bathing Ape has been a part of many collaborations in the past, however one of its latest includes a collection of clothing and accessories with My Melody, the company that's known for creating an adorable bunny character who always wears a hood over her ears.
Although the character is feminine in appearance, the BAPE and My Melody partnership has produced mostly masculine looks, with the Japanese streetwear brand often swapping out bright pinks for blue or red. Others stay true to My Melody's traditional colorways however, using it to add contrast white shirts well.
BAPE adapts the hood the character wears in terms of its pattern as well, portraying it with the camouflage print that it so often uses in its apparel. In addition to t-shirts and hoodies, BAPE and My Melody include earrings, a key chain and a coffee mug in the collection.
Although the character is feminine in appearance, the BAPE and My Melody partnership has produced mostly masculine looks, with the Japanese streetwear brand often swapping out bright pinks for blue or red. Others stay true to My Melody's traditional colorways however, using it to add contrast white shirts well.
BAPE adapts the hood the character wears in terms of its pattern as well, portraying it with the camouflage print that it so often uses in its apparel. In addition to t-shirts and hoodies, BAPE and My Melody include earrings, a key chain and a coffee mug in the collection.
Trend Themes
1. Collaborative Streetwear Collections - Collaborations between streetwear brands and other industries like characters or artists offer new aesthetics, appeal to wider audiences and increase sales.
2. Gender-fluid Streetwear - Creating gender-neutral streetwear collections expands target markets, increases inclusivity, and disrupts gender norms in the fashion industry.
3. Character-themed Streetwear - Collaborations with popular characters or franchises provide an opportunity to tap into existing fan bases, boost brand awareness and expand customers base.
Industry Implications
1. Fashion and Apparel - Collaborations between fashion brands and other industries with a common target demographic or aesthetic preference can produce unique collections and increase sales.
2. Entertainment and Media - Character or franchise-themed streetwear collections provide cross-promotion opportunities with television, movie, or gaming industries and offer new revenue streams for merchandising.
3. Lifestyle and Consumer Goods - Streetwear collaborations can extend to non-clothing items like accessories and homewares, presenting new market opportunities and avenues for commercial growth.
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