Elevate Cannabis Co is Recreational Brand Based in Washington State
Rebecca Byers — November 3, 2015 — Marketing
References: elevatecannabis.co & onlinemarijuanadesign
Elevate Cannabis Co is a Washington State recreational brand currently available in dozens of legal boutiques across the state. The branding scheme for Elevate Cannabis Co was created by Online Marijuana Design, a cannabis-specific branding company based in Seattle.
Boasting images of the mountain ranges that decorated Seattle's skyline, Elevate Cannabis Co paints the picture of the forward-thinking recreational user, who lives an active lifestyle that differs greatly from the stereotypical depiction of the "stoner."
As the marijuana legalization movement continues to spread in North America, branded cannabis product offerings are beginning to emerge. While one of the first mainstream examples of Marley Natural cannabis, plenty of other brands have established themselves and hope to get on a first name basis with eager cannabis consumers.
Boasting images of the mountain ranges that decorated Seattle's skyline, Elevate Cannabis Co paints the picture of the forward-thinking recreational user, who lives an active lifestyle that differs greatly from the stereotypical depiction of the "stoner."
As the marijuana legalization movement continues to spread in North America, branded cannabis product offerings are beginning to emerge. While one of the first mainstream examples of Marley Natural cannabis, plenty of other brands have established themselves and hope to get on a first name basis with eager cannabis consumers.
Trend Themes
1. Branded Cannabis Products - Disruptive innovation opportunity: Create unique and recognizable cannabis brands that cater to different lifestyles and challenge stereotypes.
2. Forward-thinking Recreational Users - Disruptive innovation opportunity: Develop cannabis products and experiences that appeal to active, health-conscious consumers looking for alternative ways to relax and enhance their lifestyle.
3. Growing Legal Cannabis Market - Disruptive innovation opportunity: Identify gaps in the market and develop innovative solutions to meet the evolving needs of legalized cannabis consumers.
Industry Implications
1. Cannabis Branding - Disruptive innovation opportunity: Provide specialized branding and design services to help cannabis companies differentiate and establish themselves in the market.
2. Recreational Cannabis - Disruptive innovation opportunity: Create unique cannabis products and experiences tailored to the preferences and lifestyles of recreational users.
3. Legal Cannabis Retail - Disruptive innovation opportunity: Develop innovative retail concepts and strategies to meet the growing demand for legal cannabis products in different regions.
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