'Martha & Marley Spoon' Provides Consumers with Pre-Portioned Recipes
Katherine Pendrill — June 15, 2016 — Lifestyle
References: marleyspoon
The meal kit delivery company 'Marley Spoon' recently teamed up with Martha Stewart to relaunch as 'Martha & Marley Spoon.' With the rising popularity of meal kits, the rebranded service is sure to appeal to busy families looking for an easier way to eat healthy meals at home.
Martha & Marley Spoon pairs the original Marley Spoon template with Martha Stewart's popular recipes. Along with each recipe, customers receive pre-portioned, seasonal ingredients to make a fresh meal at home. Each recipe has been boiled down to just six simple steps in order to take the guesswork out of cooking. With the option to choose exact delivery days, the service makes it easier for families to plan meals for when they know they won't have time to cook dinner from scratch.
Perfect for families and busy professionals, the meal kit delivery service gives consumers an easier way to eat at home without any of the prep work.
Martha & Marley Spoon pairs the original Marley Spoon template with Martha Stewart's popular recipes. Along with each recipe, customers receive pre-portioned, seasonal ingredients to make a fresh meal at home. Each recipe has been boiled down to just six simple steps in order to take the guesswork out of cooking. With the option to choose exact delivery days, the service makes it easier for families to plan meals for when they know they won't have time to cook dinner from scratch.
Perfect for families and busy professionals, the meal kit delivery service gives consumers an easier way to eat at home without any of the prep work.
Trend Themes
1. Celebrity-branded Meal Kits - Opportunity for celebrities and food companies to collaborate and create meal kits with pre-portioned ingredients and popular recipes.
2. Rising Popularity of Meal Kits - Growing demand for meal kit delivery services as a convenient way for busy families to cook healthy meals at home.
3. Simplified Cooking with Pre-portioned Ingredients - Innovation in meal kit services that provide pre-portioned ingredients and simplified cooking instructions for easy meal preparation.
Industry Implications
1. Meal Kit Delivery - Rebranding and collaborations within the meal kit delivery industry to cater to different consumer preferences, such as celebrity-branded options.
2. Celebrity Collaboration - Opportunities for celebrities to enter the food industry through partnerships with meal kit delivery services, offering their own branded meal kits.
3. Convenience Food - Expansion of the convenience food industry to include meal kits that provide pre-portioned ingredients and easy-to-follow recipes for busy consumers.
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