The Marc Jacobs Fall Campaign Stars Willow Smith
Meghan Young — June 5, 2015 — Marketing
References: marcjacobs & fashiongonerogue
The 2015 Marc Jacobs Fall campaign debuted with a stunning image of Cher. It continues to reel people in with a newly released print ad starring Willow Smith. Beyond the fact that they both share an acting and music background, these two bring a deeper theme to the ad campaign.
The American designer reveals, “This season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality." With this in mind, the dark glamor featured in the 2015 Marc Jacobs Fall campaign reflects both of the stars' personalities in different ways. It also embraces the spirit of the autumn season. Wearing a Victorian-esque dress, Willow Smith is a striking vision in sequins and high heels
The American designer reveals, “This season’s ads feature friends, each of whom evoke a sense of intrigue and inspiration and collectively provoke a true consideration for individuality." With this in mind, the dark glamor featured in the 2015 Marc Jacobs Fall campaign reflects both of the stars' personalities in different ways. It also embraces the spirit of the autumn season. Wearing a Victorian-esque dress, Willow Smith is a striking vision in sequins and high heels
Trend Themes
1. Dark Glamor - Opportunity for fashion brands to incorporate a sense of intrigue and inspiration in their ad campaigns by embracing dark glamor.
2. Victorian-esque Fashion - Potential for fashion designers to create modern interpretations of Victorian-inspired clothing and accessories.
3. Embracing Individuality - Space for brands to promote individuality and uniqueness in their ad campaigns, appealing to consumers seeking self-expression.
Industry Implications
1. Fashion - Fashion brands can draw inspiration from Victorian-era fashion and incorporate dark glamor into their collections.
2. Advertising - Ad agencies can tap into the trend of embracing individuality to create campaigns that resonate with consumers seeking authenticity.
3. Entertainment - Opportunity for entertainers to collaborate with fashion brands and incorporate their personal style into ad campaigns.
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