These Powerful Pieces are Modeled After Feminist Apparel from the 70s
Charlotte Joyce Kidd — October 29, 2015 — Social Good
References: otherwild & refinery29
This stylish feminist apparel carries a hopeful, positive assertion taken from a retro 70s t-shirt.
The slogan on this feminist apparel from alternative brand Otherwild -- apparel which includes t-shirts, sweatshirts and buttons -- reads "The Future is Female." Otherwild discovered the t-shirt design in a photo posted to Instagram of folk singer Alix Dobkin. In the picture, Dobkin wears a shirt bearing the powerful statement. It was the slogan for New York City's first women's bookstore, Labyris Books, which opened in 1972.
25% of proceeds from the feminist apparel is donated to Planned Parenthood. If the timeless style and good cause aren't incentive enough to get your own, one of the Otherwild sweatshirts was recently spotted on indie singer/inspiring woman St. Vincent, who incorporated it into a flawless going out ensemble.
The slogan on this feminist apparel from alternative brand Otherwild -- apparel which includes t-shirts, sweatshirts and buttons -- reads "The Future is Female." Otherwild discovered the t-shirt design in a photo posted to Instagram of folk singer Alix Dobkin. In the picture, Dobkin wears a shirt bearing the powerful statement. It was the slogan for New York City's first women's bookstore, Labyris Books, which opened in 1972.
25% of proceeds from the feminist apparel is donated to Planned Parenthood. If the timeless style and good cause aren't incentive enough to get your own, one of the Otherwild sweatshirts was recently spotted on indie singer/inspiring woman St. Vincent, who incorporated it into a flawless going out ensemble.
Trend Themes
1. Retro Feminist Fashion - An emerging trend of fashion that draws inspiration from feminist apparel of the 70s.
2. Powerful Slogans - The use of bold and empowering slogans on apparel is gaining popularity among fashion brands.
3. Socially Conscious Fashion - Fashion brands are aligning with social causes and donating a portion of the proceeds to organizations such as Planned Parenthood.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore retro feminist fashion as a market segment to cater to the growing demand for empowering apparel.
2. Social Activism and Philanthropy - The incorporation of bold slogans and support for social causes can create disruptive innovation opportunities in the social activism industry.
3. Marketing and Advertising - Marketers can tap into the trend of retro feminist fashion to create impactful and inclusive campaigns that resonate with consumers.
5.7
Score
Popularity
Activity
Freshness
