Model Kendall Jenner Rocks an Edgy Aesthetic for LOVE Magazine
References: thelovemagazine & highsnobiety
Model Kendall Jenner is one of the latest celebrities to grace the pages of indie publication LOVE magazine with a series of illustrations of the reality star captured in the bath tub. The intimate setting of the shoot translates well to Jenner's appearance on the reality show Keeping Up with the Kardashians alongside her parents and siblings.
The editorial highlights an edgier side to Jenner showcasing the tall brunette sporting an electric blue bob hairstyle along with smudged eyeliner and bright pink lips. The 80s theme of the shoot is further picked up in the jewelry pieces Jenner sports that are oversized teardrop hooped earrings encrusted with gemstones. The editorial is aprt of a larger 24-page spread that will feature other popular millennial models and celebrities such as Selena Gomez and Gigi Hadid focusing on their power as influences in the industry.
The editorial highlights an edgier side to Jenner showcasing the tall brunette sporting an electric blue bob hairstyle along with smudged eyeliner and bright pink lips. The 80s theme of the shoot is further picked up in the jewelry pieces Jenner sports that are oversized teardrop hooped earrings encrusted with gemstones. The editorial is aprt of a larger 24-page spread that will feature other popular millennial models and celebrities such as Selena Gomez and Gigi Hadid focusing on their power as influences in the industry.
Trend Themes
1. Celebrity Bathtub Editorials - New trend in indie publications featuring celebrities in intimate bathtub settings, creating opportunities for brands to align with this edgy aesthetic.
2. 80s Fashion Influences - 80s-inspired fashion and beauty trends are making a comeback thanks to celebrity editorials, creating opportunities for brands to revive retro aesthetics.
3. Influencer Marketing - Celebrities and models like Kendall Jenner, Selena Gomez, and Gigi Hadid are continuing to increase their power as trendsetters within the fashion and beauty industry, creating opportunities for brands to leverage influencer marketing.
Industry Implications
1. Fashion - Fashion brands can tap into the 80s-inspired trends featured in celebrity editorials to create new product lines and campaigns that align with an edgy aesthetic.
2. Beauty - Beauty brands can create products and campaigns inspired by the bold and colorful makeup choices showcased in celebrity editorials, helping consumers achieve an avant-garde look.
3. Publishing - Indie publications like LOVE magazine are leveraging the influence of celebrities and models to appeal to millennial and Gen Z audiences, creating opportunities for sponsored content and partnerships with brands.
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