This Veritecouer Fall Line Appeals to Both Genders
Cadhla Gray — August 26, 2015 — Fashion
References: veritecoeur & swipelife
The Veritecouer Fall Winter 2015 Collection adds to the rise in unisex collections popping up in the fashion world. Japan's Veritecouer specializes in casual wear and its latest designs prepare for colder temperatures with both style and comfort. Using alluring materials like tweed, cotton and khaki, the line includes sweatpants, jackets and varying hats. Featuring baggy shapes and neutral colors, almost each item genuinely passes as unisex, while a rare few could be viewed as slightly more feminine, like the A-line trench coat.
The rise in genderless advertising, androgynous models and unisex collections are all contributing to a global shift in views on the thin line between genders. While fighting gender stereotypes, these unisex collections also widen the market of a fashion designer's line to both men and women, doubling possible sales.
The rise in genderless advertising, androgynous models and unisex collections are all contributing to a global shift in views on the thin line between genders. While fighting gender stereotypes, these unisex collections also widen the market of a fashion designer's line to both men and women, doubling possible sales.
Trend Themes
1. Genderless Advertising - Creating advertising campaigns that challenge traditional gender roles and stereotypes, opening up new markets and opportunities for brands.
2. Androgynous Models - Using models that don't conform to traditional gender norms, providing a unique and inclusive representation in the fashion industry.
3. Unisex Collections - Designing clothing lines that can be worn by both men and women, offering versatility and appealing to a larger customer base.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry include creating gender-neutral clothing lines and marketing campaigns that cater to a wider audience.
2. Marketing - Opportunities for disruptive innovation in the marketing industry include challenging gender stereotypes and promoting inclusive advertising.
3. Retail - In the retail industry, there are opportunities for disruptive innovation by offering genderless collections that appeal to a broader customer base and challenge traditional norms.
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