'Muttonhead' Has Unveiled a New Line of Unisex Clothing for Children
Katherine Pendrill — June 8, 2015 — Social Good
References: muttonheadstore & bustle
Canadian clothing retailer 'Muttonhead' has just released a new line of gender-neutral kids clothing called 'Lil’ Mutt.' The company is already well known for its high-quality unisex sportswear and now kids have an opportunity to sport the same aesthetic.
The children's apparel closely mirrors that of the adult clothing line in that each piece is designed around comfy and classic sportswear styles. With practical pieces such as sweatpants and crew-neck sweaters, the designs are in fact mini-versions of the adult-sized bestsellers. Not only is the clothing stylish and comfortable, but every piece in the collection is gender-neutral. Rather than tailoring specific clothing for boys or girls, the Lil’ Mutt collection is designed to be inclusive of all children.
And in keeping with the company philosophy, every piece in the gender-neutral kids clothing line is sweatshop free and manufactured suitably in Toronto.
The children's apparel closely mirrors that of the adult clothing line in that each piece is designed around comfy and classic sportswear styles. With practical pieces such as sweatpants and crew-neck sweaters, the designs are in fact mini-versions of the adult-sized bestsellers. Not only is the clothing stylish and comfortable, but every piece in the collection is gender-neutral. Rather than tailoring specific clothing for boys or girls, the Lil’ Mutt collection is designed to be inclusive of all children.
And in keeping with the company philosophy, every piece in the gender-neutral kids clothing line is sweatshop free and manufactured suitably in Toronto.
Trend Themes
1. Gender-neutral Kids Clothing - Opportunity for retailers to expand their offerings and cater to a growing demand for gender-neutral children's clothing.
2. Unisex Sportswear for Kids - A chance for sportswear companies to create mini-versions of their popular adult clothing lines and tap into the children's apparel market.
3. Inclusive Fashion for Children - An opening for fashion brands to prioritize inclusivity by designing gender-neutral clothing collections specifically for kids.
Industry Implications
1. Retail - Retailers can capitalize on the gender-neutral kids clothing trend by stocking and marketing inclusive clothing options for children.
2. Sportswear - Sportswear companies have the opportunity to create sportswear-inspired clothing lines for children, catering to the demand for unisex sportswear.
3. Fashion - Fashion brands can embrace inclusivity by designing and producing gender-neutral clothing collections for children.
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