Acne Casts Its Art Director's Pre-Teen Son in This Womenswear Campaign
Cadhla Gray — September 3, 2015 — Fashion
References: fashionista
While Acne's fall fashion line is not a gender-neutral collection, its ad campaign is gender-blurring as it features a 12 year old boy in women's clothing. The model is the son of Acne's own art director -- Frasse Johansson wears chunky heels, a long pink hourglass coat and artistic sunglasses in the campaign.
The gender-blurring ad campaign is definitely meant to garner attention but is also meant to illuminate the current agender fashion movement and its reflection of modern society. More and more gender-neutral clothing and fashion collections are coming out, like the Veritecouer Fall Winter 2015 Collection. These lines outline society's growing acceptance of those who do not want to classify themselves as male or female but prefer to remain androgynous.
The gender-blurring ad campaign is definitely meant to garner attention but is also meant to illuminate the current agender fashion movement and its reflection of modern society. More and more gender-neutral clothing and fashion collections are coming out, like the Veritecouer Fall Winter 2015 Collection. These lines outline society's growing acceptance of those who do not want to classify themselves as male or female but prefer to remain androgynous.
Trend Themes
1. Gender-neutral Fashion - Opportunities for fashion brands to create gender-neutral clothing and collections to appeal to society's evolving acceptance of androgynous fashion.
2. Gender-blurring Advertising - Opportunities for brands to challenge gender norms in their advertising campaigns and capture attention through unconventional casting choices or imagery.
3. Agender Fashion Movement - Opportunities for fashion brands to align their collections with the agender fashion movement, incorporating more gender-neutral styles and designs.
Industry Implications
1. Fashion Industry - Fashion brands can explore opportunities to disrupt the industry with gender-neutral clothing and collections, promoting inclusivity and driving consumer engagement.
2. Advertising Industry - Advertising agencies and brands can challenge traditional gender norms and disrupt the industry with unconventional casting choices and messaging that aligns with the agender fashion movement.
3. LGBTQ+ Community - Brands that promote inclusivity and align with the agender fashion movement can better support and engage with the LGBTQ+ community and its evolving needs and preferences.
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