Saint Hoax Puts an Animated Twist on the Kylie Jenner Challenge
Meghan Young — April 23, 2015 — Pop Culture
References: instagram
The Kylie Jenner Challenge just got a lot more disturbing thanks to artist Saint Hoax. A social media phenomenon spurred on by the lips of the reality star herself, people are trying to get the same pouty look by sucking on a shot glass. It looks like Disney Princesses are also getting in on the action by doing the same.
With a pained expression rather than a seductive one, it's clear that this interpretation of the Kylie Jenner Challenge is meant to warn people rather than encourage them. Incredibly silly, Saint Hoax turns the beautiful Jasmine, Ariel and Cinderella into women who are not helping the body image controversy constantly hovering over the fashion industry.
With a pained expression rather than a seductive one, it's clear that this interpretation of the Kylie Jenner Challenge is meant to warn people rather than encourage them. Incredibly silly, Saint Hoax turns the beautiful Jasmine, Ariel and Cinderella into women who are not helping the body image controversy constantly hovering over the fashion industry.
Trend Themes
1. Anti-body-shaming Art - Artists are leveraging social media trends to create powerful anti-body-shaming messages that disrupt societal beauty standards.
2. Social Commentary on Beauty Standards - More artists are using social media challenges to create thought-provoking commentaries on the pressure for women to conform to unrealistic beauty standards.
3. Satirical Interpretations of Mainstream Culture - Satirical artists are gaining popularity by using mainstream culture trends, like the Kylie Jenner Challenge, as a platform for their message of social commentary.
Industry Implications
1. Art - Artists have the opportunity to use social media trends to create meaningful, and potentially viral, pieces that comment on societal issues, such as body image.
2. Fashion - Fashion brands can use their influence to challenge traditional beauty standards and promote realistic body images through their ad campaigns.
3. Marketing - Marketers who can effectively incorporate social commentary on beauty standards into their campaigns may find success in tapping into consumers' desire for social consciousness in brands.
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