The Truth's Anti-Smoking Initiative Shows Serious News in a Comical Way
Laura McQuarrie — November 19, 2014 — Marketing
References: thetruth & adsoftheworld
As part of The Truth's #FinishIt anti-smoking initiative, this video triumphs CVS Pharmacy for stopping the sales of cigarettes at its retail locations, while calling out other stores that have yet to be as forward-thinking.
This 'Progress Report' gives a rundown on The Truth's mission to put an end to Big Tobacco companies, and with a decrease in cigarette availability thanks to CVS, this makes it easier not to give in to those tempting impulse buys that are actually terribly detrimental to your health. Although this news has serious implications, it's delivered in a bold, flashy and fun way that takes care to include all of the Internet's favorite things like cats, memes, people dancing and GIFs to make sure this news stands out to the next generation.
This 'Progress Report' gives a rundown on The Truth's mission to put an end to Big Tobacco companies, and with a decrease in cigarette availability thanks to CVS, this makes it easier not to give in to those tempting impulse buys that are actually terribly detrimental to your health. Although this news has serious implications, it's delivered in a bold, flashy and fun way that takes care to include all of the Internet's favorite things like cats, memes, people dancing and GIFs to make sure this news stands out to the next generation.
Trend Themes
1. Humorous Health Campaigns - Incorporate humor and popular Internet trends into health campaigns to increase engagement and interest.
2. Anti-tobacco Movement - Promote anti-smoking initiatives and campaigns to decrease tobacco usage and increase public health.
3. Retail Industry Changes - Encourage retailers to make decisions that prioritize public health and ethical practices, such as removing the sale of harmful tobacco products.
Industry Implications
1. Public Health - Develop innovative campaigns and initiatives to increase awareness and decrease usage of harmful substances like tobacco.
2. Marketing and Advertising - Collaborate with health organizations to create engaging and effective anti-smoking campaigns.
3. Retail - Make decisions to prioritize public health and ethical practices in order to bring about positive change in the industry.
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