Brands celebrate niche holidays with unique promotions and discounts
Implications - Beyond major holidays like Christmas or Thanksgiving, brands are celebrating more specialized days very specific to particular product offerings. Though not widely recognized, these holidays provide brands with an opportunity to create unique and light-hearted limited-time promotions.
Workshop Question - What non-traditional or unique holiday would your brand leverage in order to make a deeper connection with your consumer?
Trend Themes
1. Specialized Holiday Promotions - Brands are celebrating more specialized days to create unique and light-hearted limited-time promotions.
2. Food-centric Holiday Promotions - Restaurants can use food-centric holidays to draw in more customers.
3. Product-dedicated Holiday Campaigns - Companies can create unique promotional campaigns based on their product offerings and corresponding holidays.
Industry Implications
1. Restaurants - Restaurants can leverage food-centric holidays to create unique promotions or menu items and attract more customers.
2. Retail - Retailers can create promotions and incentives based on specialized holidays that align with their product offerings.
3. Food & Beverage - Food and beverage companies can develop promotional campaigns centered around their products and corresponding holidays.
