La Madeleine is Giving Away $5 Gift Cards to Promote Its Holiday Menu
Ellen Smith — October 26, 2017 — Lifestyle
References: lamadeleine & markets.businessinsider
La Madeleine, a Dallas-based French bakery and cafe is sending consumers home with gift cards this holiday season, that are only redeemable in the New Year.
The bakery-cafe prides itself on creating mouth-watering dishes, using only the freshest local ingredients -- a philosophy which has been extended to the brand's seasonal menu items. The promotional stunt serves as a method of highlighting the eatery's festive menu, such as its Turkey, Cranberry and Feta Salade, or its Poinsetta and Christmas Tree Iced Cookies.
Purchasing a whole cake or tart will earn a consumer a $5 gift card, which can be redeemed after the New Year. This interesting marketing effort serves as a means of maintaining a returning consumer base, while promoting the brand's seasonal offerings.
The bakery-cafe prides itself on creating mouth-watering dishes, using only the freshest local ingredients -- a philosophy which has been extended to the brand's seasonal menu items. The promotional stunt serves as a method of highlighting the eatery's festive menu, such as its Turkey, Cranberry and Feta Salade, or its Poinsetta and Christmas Tree Iced Cookies.
Purchasing a whole cake or tart will earn a consumer a $5 gift card, which can be redeemed after the New Year. This interesting marketing effort serves as a means of maintaining a returning consumer base, while promoting the brand's seasonal offerings.
Trend Themes
1. Seasonal Menu Promotions - La Madeleine's gift card giveaway is a creative way to promote its seasonal menu and attract customers.
2. Incentive-based Marketing - The $5 gift card offer encourages customers to make larger purchases and builds loyalty for future visits.
3. Festive Menu Innovation - La Madeleine's holiday-themed dishes and cookies showcase innovation within the bakery industry and attract customers seeking unique flavors.
Industry Implications
1. Bakery and Cafe - The bakery-cafe industry can leverage gift card promotions to boost sales, attract new customers, and promote seasonal offerings.
2. Food and Beverage - Gift card incentives can be used by food and beverage companies to increase customer engagement, expand their customer base, and drive repeat business.
3. Marketing and Advertising - Incentive-based marketing strategies like the gift card giveaway can be adopted by marketing agencies to create buzz, generate customer interest, and enhance brand loyalty.
2.3
Score
Popularity
Activity
Freshness
