Traditionally hearty ingredients like black bean are being used in a new way
Implications - Traditionally used in heavy, ingredient-dense dishes like burritos, black bean is seeing a resurgence and popping up in much lighter, healthier meal options. The digestive properties of this Hispanic cuisine staple are being promoted and utilized in dishes like breakfast bowls and salads as a dietary alternative. The use of hearty, yet exotic ingredients to forward the heavily North American agenda of "self care" is an interesting case study in health food marketing that highlights the importance of newness and exoticism.
Workshop Question - What is the most functional aspect of your product, and how can you better emphasize this in marketing?
Trend Themes
1. Exotic Ingredient Promotion - Use of hearty, yet exotic ingredients to forward the heavily North American agenda of "self care" presents disruptive innovation opportunities in health food marketing that highlight the importance of newness and exoticism.
2. Photo-ready Presentation - Presenting new dishes in a way that is photo-ready and entices consumers to share their healthy meals on social media can drive disruptive innovation opportunities in food and beverage marketing.
3. Diet-specific Offerings - Many eateries are creating different kinds of sandwiches, wraps and bowls with ingredients that are in line with the guidelines of popular diets, providing disruptive innovation opportunities in food and beverage product development and marketing.
Industry Implications
1. Food and Beverage - Food and beverage marketers can leverage exotic ingredient promotion in new, photo-ready presentations and diet-specific offerings to innovate and stay ahead in the industry.
2. Health Food - Innovations in exotic ingredient promotion, photo-ready presentation and diet-specific food and beverage offerings are disrupting the health food industry.
3. Quick-prep Meal Kits - Incorporating exotic ingredients and diet-specific options in quick-prep meal kits can create disruptive innovation opportunities in the on-the-go food industry.
