Consumers looking to alleviate the boredom of routine find expression
Implications - Minimalist design and its concurrent lifestyle -- Marie Kondo's teachings, for example -- have risen in popularity due to information overload. As a backlash to this movement, a sub-segment of consumers is going in the opposite direction, seeking excess. This is an act of rebellion, but also a method of alleviating the boredom of routine through unabashed self expression.
Workshop Question - How does your brand or product help consumers take a break from their day-to-day responsibilities?
Trend Themes
1. Maximalist Design - The trend towards maximalist design is an act of rebellion against minimalism and provides ample opportunities for businesses to create products that daringly combine bold and bright colors, unconventional patterns, quirky shapes, and lots of textures.
2. Personalization - As consumers continue to seek ways to express themselves, personalization is a trend that will remain relevant. Businesses can use opportunities to create niche products - like customizable desk covers and branded luxury hair ties - to meet this consumer need.
3. Nostalgia - Nostalgia can be a powerful tool for businesses as seen with the popularity of Chanel hair ties and tie-dye sneakers. Brands can tap into consumers' fond memories of the past to create products that are both familiar and fresh.
Industry Implications
1. Fashion and Accessories - As fashion is an industry that frequently cycles through trends, there is always the opportunity to create nostalgia-driven products such as branded luxury hair ties, vibrant tie-dye sneakers or a statement rainbow unicorn umbrella.
2. Home Decor - The maximalist design trend offers an opportunity for companies involved in the home decor industry to break away from the plain, minimalistic designs that have been popular in recent years and offer bold and eclectic designs for customers who seek a break from the mundane.
3. Office Supplies - In a world where consumers are spending more time working remotely, companies can capitalize on the personalization trend in office supplies by creating customizable desk covers, as businesses seek to provide workers with a bit more personality to their workstations.
4 Featured, 36 Examples:
152,318 Total Clicks
Date Range:
Mar 16 — Feb 17
Trending:
Warm
Consumer Insight Topics:
