Older Millennials engage in bucolic pastimes in a move toward simplicity
Implications - As older Millennials leave young adulthood behind in favor of their mid-30s, the desire to continue engaging in an act of play to blow off steam remains. This, combined with a fascination for simplicity as a backlash of over-digitization, has spawned an interest in more bucolic forms of leisure.
Workshop Question - How are you catering to millennials' desire for simplicity? What ways could your brand help them "unplug"?
Trend Themes
1. Simplicity Craze - Older Millennials are opting for more bucolic forms of leisure in the pursuit of simplicity as backlash to over-digitization.
2. Recreational Backlash - Experiential bars and recreational sports are gaining popularity as consumers seek a more interactive way to socialize.
3. DIY Ecology - Portable beekeeping kits and DIY beehives provide consumers with sustainable and environmentally-conscious living solutions.
Industry Implications
1. Hospitality - Hospitality businesses can attract consumers by offering experiential activities alongside drinks and food.
2. Home Improvement - The trend towards simplicity and environmentalism can provide opportunities for home improvement businesses to create sustainable, eco-friendly products and projects.
3. Sports and Recreation - The backlash to digital immersion and the desire for simplicity can provide chances for businesses to create recreational sports and activities for consumers.
7 Featured, 59 Examples:
277,068 Total Clicks
Date Range:
Aug 16 — Oct 17
Trending:
Warm
Consumer Insight Topics:
