This Promotion Celebrates National Iced Tea Day 2016
Katherine Pendrill — June 9, 2016 — Lifestyle
References: facebook & brandeating
In honor of National Iced Tea Day 2016, the popular fried chicken and biscuits chain Bojangles' is giving away free drinks. With the start of summer just around the corner, the special promotion gives consumers a great way to beat the heat.
The giveaway will be held on National Iced Tea Day 2016, which falls on Friday, June 10th. On this day, customers will be able to visit any participating Bojangles' location and grab a free iced tea with any purchase. The iced tea is brewed fresh in stores daily and can be prepared with sweetener or without.
The Bojangles' giveaway rivals a similar promotion that Starbucks is running in honor of National Iced Tea Day. In the case of both chains, customers must make a purchase in order to claim their free drink.
The giveaway will be held on National Iced Tea Day 2016, which falls on Friday, June 10th. On this day, customers will be able to visit any participating Bojangles' location and grab a free iced tea with any purchase. The iced tea is brewed fresh in stores daily and can be prepared with sweetener or without.
The Bojangles' giveaway rivals a similar promotion that Starbucks is running in honor of National Iced Tea Day. In the case of both chains, customers must make a purchase in order to claim their free drink.
Trend Themes
1. Iced Tea Giveaways - Opportunity to attract customers and increase brand loyalty by offering free iced tea as a promotional giveaway.
2. National Iced Tea Day - Opportunity to create special promotions and discounts to celebrate National Iced Tea Day, driving traffic and sales.
3. Summer Promotions - Opportunity to launch seasonal promotions to help customers beat the heat and increase footfall during the summer months.
Industry Implications
1. Fast Food Chains - Fast food chains like Bojangles' and Starbucks can leverage free iced tea giveaways to attract customers and increase sales.
2. Beverage Industry - Beverage companies can capitalize on the popularity of iced tea by offering unique flavors or limited edition products to celebrate National Iced Tea Day.
3. Cafes and Coffee Shops - Cafes and coffee shops can offer special promotions on cold tea beverages to compete with fast food chains during National Iced Tea Day.
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