This Starbucks Promotion Celebrates National Iced Tea Day
Katherine Pendrill — June 8, 2016 — Lifestyle
References: news.starbucks & brandeating
In honor of National Iced Tea Day, Starbucks will be running a buy one, get one free deal on its Teavana Shaken Iced Teas. The new promotion comes hot on the heels of the announcement that the global coffee chain is teaming up with Anheuser-Busch to create a ready-to-drink version of its Teavana teas.
The new promotion will run during National Iced Tea Day, which falls on Friday, June 10th. The promotion covers all of the chain's Shaken Iced Tea flavors, including Black Tea, Peach Green Tea, Green Tea and Passion Tango Tea. Customers can also choose the lemonade version of the iced teas if they are looking for something on the sweeter side.
With summer just around the corner, the celebratory iced tea promotion provides the perfect way to mark the return of warm weather.
The new promotion will run during National Iced Tea Day, which falls on Friday, June 10th. The promotion covers all of the chain's Shaken Iced Tea flavors, including Black Tea, Peach Green Tea, Green Tea and Passion Tango Tea. Customers can also choose the lemonade version of the iced teas if they are looking for something on the sweeter side.
With summer just around the corner, the celebratory iced tea promotion provides the perfect way to mark the return of warm weather.
Trend Themes
1. Iced Tea Celebrations - Other coffee chains may follow Starbucks’ lead in creating Iced Tea promotions, particularly during the summer season.
2. Ready-to-drink Tea Market - The development of ready-to-drink Teavana teas presents opportunities for companies to innovate in the ready-to-drink tea market.
3. Flavored Iced Teas - There is an opportunity for companies to offer a wider variety of flavors in their iced tea offerings in order to differentiate themselves from competitors.
Industry Implications
1. Coffee Chains - This promotion by Starbucks can be replicated by other coffee chains looking to increase foot traffic during the summer season.
2. Beverage Industry - The ready-to-drink Teavana teas created in partnership with Anheuser-Busch presents opportunities for innovation in the beverage industry.
3. Food Service Industry - There is potential for restaurants and cafes to expand their iced tea offerings with unique and trendy flavors to attract more customers during the summer months.
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