The Sparkling Ice Tea Bottles are Targeted at Younger Consumers
Michael Hemsworth — May 27, 2016 — Lifestyle
References: sparklingice & cspdailynews
Designed to help make the branding and flavoring appropriate for younger consumer segments, the Sparkling Ice Tea Bottles feature vibrant colors and a crisp aesthetic. Bold fonts, bold colors and a slim design allow the bottles to be ideal for consumers that are looking for a beverage to enjoy in the heat.
The flavors from Sparkling Ice Tea include Lemon Tea, Raspberry Tea, Peach Tea and the all-new Half & Half flavor (a mix of lemonade and iced tea). These flavors are shown to have promise with younger consumer segments like Generation Z that are looking for alternatives to traditional sodas and energy drinks.
The Sparkling Ice Tea Bottles is currently available across the country in single-serve bottles.
The flavors from Sparkling Ice Tea include Lemon Tea, Raspberry Tea, Peach Tea and the all-new Half & Half flavor (a mix of lemonade and iced tea). These flavors are shown to have promise with younger consumer segments like Generation Z that are looking for alternatives to traditional sodas and energy drinks.
The Sparkling Ice Tea Bottles is currently available across the country in single-serve bottles.
Trend Themes
1. Vibrant Branding - Opportunity for disruptive innovation in creating bold and colorful branding strategies that appeal to younger consumer segments.
2. Soda Alternatives - Opportunity for disruptive innovation in developing new flavors and enticing beverages targeted at younger consumers seeking alternatives to traditional sodas and energy drinks.
3. Slim Packaging Design - Opportunity for disruptive innovation in creating slim and sleek packaging designs that cater to consumers looking for convenient and portable beverage options.
Industry Implications
1. Beverage Industry - Opportunity for disruptive innovation within the beverage industry to cater to the preferences and demands of younger consumer segments seeking refreshing and flavorful options.
2. Branding and Advertising Industry - Opportunity for disruptive innovation in the branding and advertising industry to develop vibrant and visually appealing strategies that resonate with younger consumers.
3. Packaging Industry - Opportunity for disruptive innovation in the packaging industry to create slim and visually appealing designs that meet the needs of consumers seeking convenient and on-the-go options.
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