John McCambridge's 'Bread Tin Bakery' Brand Turns Consumers into Bakers
Laura McQuarrie — July 21, 2017 — Lifestyle
References: mccambridge.ie & packagingoftheworld
To give John McCambridge's existing bread mix kits a fresh new identity, creative agency Brandpoint saw the opportunity to present the DIY bread kits under the name 'Bread Tin Bakery.'
Packaging for the Bread Tin Bakery's products features a fresh, light color scheme and bold visuals to show off the unique qualities of each product. Some of the different types of bread that consumers may make include the Irish Soda Bread, a Hearty White Loaf and even a Gluten-Free variety. Each of these color-coded boxes boasts a distinctive pattern, which is displayed as an all-over print on oven mitt.
The youthful redesign also shows off fun hashtags like #PimpYourLoaf and illustrated step-by-step instructions that are printed on the back of the box.
Packaging for the Bread Tin Bakery's products features a fresh, light color scheme and bold visuals to show off the unique qualities of each product. Some of the different types of bread that consumers may make include the Irish Soda Bread, a Hearty White Loaf and even a Gluten-Free variety. Each of these color-coded boxes boasts a distinctive pattern, which is displayed as an all-over print on oven mitt.
The youthful redesign also shows off fun hashtags like #PimpYourLoaf and illustrated step-by-step instructions that are printed on the back of the box.
Trend Themes
1. DIY Baking Kits - Opportunity for companies to create DIY baking kits for consumers to make their own bread and baked goods at home.
2. Branded Packaging - Brands can create unique and visually appealing packaging for their baking kits to increase consumer interest.
3. Social Media Engagement - Companies can engage with customers on social media using fun hashtags and step-by-step instructions to share their baking experiences.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to expand their product lines and reach new markets through DIY baking kits.
2. Retail - Retailers can feature DIY baking kits in their stores as a way to attract customers looking to try new activities at home.
3. Creative Agencies - Creative agencies can assist companies in creating unique branding and packaging for their DIY baking kits.
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