Collectors are enticed by special design-led ticketing collaborations
Implications - While the phenomenon of collecting ephemera is rooted in the old world, recently, brands and institutions are collaborating to transform everyday paper tickets into treasured pieces of art. In addition to solidifying the social and cultural currency of such brands, this progression suggests a new collective nostalgia for printed matter in the digital age, and the opportunity for brands to insert themselves in this meaningful space.
Workshop Question - As trends make comebacks with each generation, how can you make your brand standout as an icon for the current generation?
Trend Themes
1. Collectible Ticketing Collaborations - Brands and institutions are transforming everyday paper tickets into treasured pieces of art, solidifying their social and cultural currency, and offering a new collective nostalgia for printed matter in the digital age.
2. Customized Commemoratives - Businesses are changing their approach to ticketing design to cater to consumers viewing everyday occurrences as special occasions based on the inaccessibility of large-scale events.
3. Customized Transit Passes - Collaborations between streetwear brands and transit providers demonstrate the power of brands to turn everyday items and products into highly sought after collectibles.
Industry Implications
1. Entertainment - Entertainment businesses can tap into collectible ticketing collaborations and offer customized, limited-edition tickets and passes for fans.
2. Tourism - Tourism industries can offer commemorative subway or transit passes to celebrate local events or anniversaries, offering a unique way of celebrating and remembering special moments.
3. Fashion - Fashion brands have the opportunity to collaborate with transit providers to create their own customized metro cards, which can quickly become sought-after collectibles among their fan base.
5 Featured, 43 Examples:
179,312 Total Clicks
Date Range:
Oct 15 — Feb 17
Trending:
Mild
Consumer Insight Topics:
