David's Tea's 'Box of Hearts' Reminds of Valentine's Chocolate Packaging
Laura McQuarrie — February 4, 2017 — Lifestyle
References: davidstea & blog.davidstea
As part of its Valentine's Day collection this year, David's Tea is promoting its 'Box of Hearts,' which is styled like the classic heart-shaped chocolate box, but is filled with 30 individually packaged bags of tea.
In total, there are three types of teas that are included in the Box of Hearts: Berry Romantic, White Chocolate Rose and The Earl's Valentine. Naturally, these comforting blends include ingredients to fit the theme of the holiday, such as flower petals, chocolate or strawberries and cream.
While heart-shaped boxes filled with chocolates have long been the go-to gift to share with a loved one on Valentine's Day in February, many consumers are now looking for other ways to satisfy other interests and flavor cravings.
In total, there are three types of teas that are included in the Box of Hearts: Berry Romantic, White Chocolate Rose and The Earl's Valentine. Naturally, these comforting blends include ingredients to fit the theme of the holiday, such as flower petals, chocolate or strawberries and cream.
While heart-shaped boxes filled with chocolates have long been the go-to gift to share with a loved one on Valentine's Day in February, many consumers are now looking for other ways to satisfy other interests and flavor cravings.
Trend Themes
1. Alternative Valentine's Day Gifts - Opportunity to create unique and personalized gifts for Valentine's Day that cater to diverse interests and flavor cravings.
2. Creative Packaging - Opportunity to design packaging that mimics traditional gift items, like chocolate boxes, to add an element of surprise and delight.
3. Flavor Innovation - Opportunity to create new tea blends that incorporate unique and unexpected flavors, appealing to adventurous tea enthusiasts.
Industry Implications
1. Gift and Specialty Retail - Disruptive innovation opportunity to offer curated gift sets that cater to various occasions with a focus on unique and alternative options.
2. Packaging Design - Opportunity to create innovative packaging solutions that evoke nostalgia or mimic traditional gift items, enhancing the overall gifting experience.
3. Tea and Beverage - Disruptive innovation opportunity to develop new and exciting tea flavors that cater to the evolving tastes and preferences of consumers.
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