This Chain is Celebrating National Fajita Day with a Special Meal Deal
Katherine Pendrill — August 16, 2016 — Lifestyle
References: ontheborder & chewboom
On Thursday, August 18th, On The Border Mexican Grill & Cantina is celebrating the first-ever National Fajita Day. In order to mark the occasion, the chain is offering a special meal deal that allows consumers to indulge in the popular Mexican dish.
On National Fajita Day, On The Border Mexican Grill & Cantina will be offering a discount Fajita bundle that includes a choice of chicken, veggie or carnitas Classic Fajitas, a cup of Queso dipping sauce and two sweet Sopapillas for dessert. Customers will also be able to upgrade their meal to include shrimp or steak for just a few dollars more.
The special meal deal demonstrates how restaurants can use food-centric holidays to draw in more customers.
On National Fajita Day, On The Border Mexican Grill & Cantina will be offering a discount Fajita bundle that includes a choice of chicken, veggie or carnitas Classic Fajitas, a cup of Queso dipping sauce and two sweet Sopapillas for dessert. Customers will also be able to upgrade their meal to include shrimp or steak for just a few dollars more.
The special meal deal demonstrates how restaurants can use food-centric holidays to draw in more customers.
Trend Themes
1. Food-centric Holidays - Restaurants can take advantage of food-centric holidays to create special meal deals and promotions that attract customers.
2. Convenience Meals - Offering meal bundles that are convenient for customers who want everything included to enjoy a complete and satisfying meal experience at a reasonable price.
3. Experiential Dining - Creating an experience for diners celebrating National Fajita Day beyond just the meal, such as decor, music and ambiance for an immersive dining experience.
Industry Implications
1. Restaurant - Restaurants can see a boost in traffic on special food-centric holidays by providing innovative meal deals and promoting unique experiences for diners.
2. Hospitality - Hotels can incorporate food-themed celebrations, such as National Fajita Day, into their customer experiences by offering exclusive menus in their restaurants or delivered to their rooms.
3. Event Planning - Event planners can tap into the trend of food-centric holidays by creating experiential dinners that take place on these special dates and offer unique menus and fun activities for guests.
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