Doritos is Bringing Back Its Ketchup Roses to Celebrate Valentine's Day
Riley von Niessen — February 6, 2017 — Lifestyle
References: doritosketchuproses
Last year, everyone's favorite triangular chip brand released 'Ketchup Roses,' a bouquet of faux flowers that were made out of the savory snack. This year, just in time for Valentine's Day, the brand is gearing up to bring the popular novelty item back.
Available to Canadian consumers, the bouquets can be ordered through the chip brand at doritosketchuproses.ca. Those who sign up to get the Ketchup Roses have the option to have them hand-delivered as well, making them the perfect surprise gift.
To create the bouquet, the brand fastens multiple chips together on the end of a plastic flower stem. With the ketchup flavor providing the exterior of the snack with a red finish, they look like a regular bouquet from a distance. Although traditional roses are always appreciated on the romantic holiday, Doritos' version is definitely more memorable.
Available to Canadian consumers, the bouquets can be ordered through the chip brand at doritosketchuproses.ca. Those who sign up to get the Ketchup Roses have the option to have them hand-delivered as well, making them the perfect surprise gift.
To create the bouquet, the brand fastens multiple chips together on the end of a plastic flower stem. With the ketchup flavor providing the exterior of the snack with a red finish, they look like a regular bouquet from a distance. Although traditional roses are always appreciated on the romantic holiday, Doritos' version is definitely more memorable.
Trend Themes
1. Chip Bouquets - Creating bouquets made out of chips opens up opportunities for unique and customizable gift options.
2. Novelty Food Gifts - The popularity of Doritos' Ketchup Roses highlights the demand for creative and unconventional food-themed gifts.
3. Redefining Valentine's Day Gifts - Incorporating food items like chip bouquets into traditional Valentine's Day gifts provides a fresh take on romantic gestures.
Industry Implications
1. Food Packaging - The creation of chip bouquets requires innovative packaging solutions to ensure the chips remain intact and presentable during delivery.
2. Floral Industry - The floral industry can explore collaboration opportunities with food brands to create unique and eye-catching bouquets.
3. E-commerce - The rise in popularity of novelty food gifts like Doritos' Ketchup Roses highlights the potential for e-commerce platforms to cater to this growing market.
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