Fatty foods are rising to the forefront of the new health wave
Implications - More educated about health and diet, consumers begin opting for higher fat snacks that satisfy cravings and help fuel active lifestyles. Previously vilified as a dietary faux pas, fat is increasingly being celebrated as an integral part of a well-balanced health regimen, with more brands rebelling against previous credos and actively promoting high fat products. Already lauded in the fitness world, fatty foods are slowly gaining prominence within adult snacking on a broader scale.
Workshop Question - How can your brand reframe the ways in which its less-desired products are viewed by consumers?
Trend Themes
1. Celebration of High-fat Products - Brands are promoting high fat products as an integral part of a well-balanced health regimen, a shift from previous credos that demonized fats.
2. Food-first Approach for Health Ailments - Consumers are choosing to address a variety of personal health ailments through a food-first approach, choosing products that provide healthy fats and proteins.
3. Ketogenic Diet - The popularity of the ketogenic diet has resulted in new product development such as Keto Bars, high-fat, low-carb snack bars for people aiming to attain ketosis.
Industry Implications
1. Health and Wellness - Brands can promote high-fat products as a component of a healthy, balanced diet, tapping into the consumers' growing concern for health and wellness.
2. Food and Beverage - Brands can develop new products that cater to the demand for healthy snack alternatives and diet snacks, such as oil-infused energy waters and keto diet snack bars.
3. Fitness - High-fat products that are lauded in the fitness world, such as full-fat organic yogurts can gain prominence within adult snacking for people with active lifestyles.
