Fantabody is Inspired by Female Bodies and Blooming Flowers
References: fantabody & highsnobiety
Fantabody launches its inclusive lingerie offerings for its Fall/Winter 2019 season. Dubbed 'Fleur D'Hiver,' the collection includes colorful bodysuits, playful dresses and other undergarments with interesting textures. It is said that the Italian label's offerings draw inspiration from the beauties of a blooming flower and the delicacies of women's bodies. This becomes even more evident as one flips through the lookbook of the inclusive lingerie offerings. From neon green meshes and subtle rose long-sleeve crop tops to silky baby blue bra-undie combinations and provocatively see-through grey bodysuits, the Fall/Winter 2019 capsule celebrates identity and is unapologetic about it.
One of the things that stand out in Fantabody's lookbook is the stunningly directed photography and the diversity of the models. Spotlighting a wide range of body types, including pregnant women, the label's inclusive lingerie line truly begins to gain traction.
One of the things that stand out in Fantabody's lookbook is the stunningly directed photography and the diversity of the models. Spotlighting a wide range of body types, including pregnant women, the label's inclusive lingerie line truly begins to gain traction.
Trend Themes
1. Inclusive Lingerie - Disruptive innovation opportunity: Create lingerie lines that cater to diverse body types and celebrate identity.
2. Colorful Undergarments - Disruptive innovation opportunity: Design vibrant and playful lingerie with interesting textures that stand out in the market.
3. Diversity in Fashion - Disruptive innovation opportunity: Promote inclusivity by featuring models of various body types in fashion campaigns and lookbooks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new avenues in lingerie design and marketing to cater to a wider audience.
2. Body-positive Movement - Disruptive innovation opportunity: Support and contribute to the body-positive movement by showcasing diverse body types in the fashion industry.
3. Photography and Advertising - Disruptive innovation opportunity: Utilize creative and inclusive photography to showcase products and reach a broader customer base.
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