LoveSuze Aims to Make Shopping and Gifting Lingerie Effortless
Laura McQuarrie — January 16, 2019 — Fashion
References: lovesuze & prnewswire
It's estimated that 80% of women wear ill-fitting bras but LoveSuze aims to take the stress out of shopping and gifting with its one-size lingerie collection.
LoveSuze is a new venture from former Victoria's Secret design executive Suzanne Macbale, who set out to make shopping for lingerie as easy as possible. Each item is made from a special, stretchable fabric that creates a perfect, comfortable fit. When it comes to shopping on LoveSuze's website, there's no need to pick out a size or consult a sizing chart—consumers only need to peruse the product description, if desired, and hit "add to cart."
LoveSuze's one-size lingerie styles include a range of styles and themed gift sets, which take the guesswork and frustration out of sizing, as well as the need to return garments that fit poorly.
LoveSuze is a new venture from former Victoria's Secret design executive Suzanne Macbale, who set out to make shopping for lingerie as easy as possible. Each item is made from a special, stretchable fabric that creates a perfect, comfortable fit. When it comes to shopping on LoveSuze's website, there's no need to pick out a size or consult a sizing chart—consumers only need to peruse the product description, if desired, and hit "add to cart."
LoveSuze's one-size lingerie styles include a range of styles and themed gift sets, which take the guesswork and frustration out of sizing, as well as the need to return garments that fit poorly.
Trend Themes
1. One-size Lingerie - The trend of one-size lingerie lines offers a disruptive innovation opportunity to revolutionize the shopping experience by eliminating the need for sizing charts and returns.
Industry Implications
1. Lingerie - The lingerie industry can embrace the one-size lingerie trend to provide a convenient and hassle-free shopping experience to customers.
2. Online Retail - The online retail industry can capitalize on the one-size lingerie trend to enhance customer satisfaction and reduce returns by offering a simplified shopping process.
3. Fashion Design - The fashion design industry can explore the one-size lingerie trend to create innovative solutions using stretchable fabric that ensures a perfect and comfortable fit for all women.
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