Pet owners look for simple and speedy solutions for keeping animal odors at bay
Implications - Innovative products tackling pet odor that don’t require bathing are increasingly being reached for by busy consumers. Often made using natural and organic ingredients, owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time. As more apartment and condo dwellers are buying pets for smaller spaces, the increase in demand for pet malodor products demonstrates a shift towards simplicity when it comes to maintaining pet hygiene.
Workshop Question - What have you identified as the biggest pain point related to your brand? What would be a simple way to mollify the displeasure consumers feel about that point?
Trend Themes
1. Natural and Organic Ingredients - Pet owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time and are made using natural and organic ingredients.
2. Activated Charcoal - Activated charcoal, a natural ingredient known for its absorption abilities that are not harmful to people or animals, is being used in cat litters and litter box deodorizers to neutralize smells.
3. Aromatherapy Products - Innovative products like Dr. Elsey's 'Urine Removal Program with Aromatherapy' are being designed to specifically address pet odors using aromatherapy.
Industry Implications
1. Pet Supplies - Pet supply companies can incorporate natural and organic ingredients in their products to provide pet owners with solutions for maintaining pet hygiene.
2. Cleaning Products - Activated charcoal can be incorporated in cleaning products to remove odor and provide a natural and non-harmful alternative.
3. Aromatherapy Market - The use of aromatherapy in pet products can expand the aromatherapy market into a new category and provide pet owners another way to tackle common issues like pet odor.
