'Coal Comforts' Seeks to Make a Point About Climate Change
Mishal Omar — September 18, 2017 — Lifestyle
References: kickstarter
Coal Comforts is a pop-up political art piece that is disguised as a "bakery," which seeks to create more awareness around various issues related to climate change.
The concept bakery offers a variety of different treats, all of which are an unusual blackish gray color – a result of them being made from coal. The obviously inedible treats function as a message against the mining and burning of coal, which has been shown by countless studies and observable consequences to be extremely harmful to the environment.
The Coal Comforts art piece seeks to evoke a sense of nostalgia in viewers by using baked goods that are viewed as fundamentally American items to send its message – with the hopes that combined with coal they will create a more visceral reaction that helps to mobilize people in the fight against climate change, and the human actions that cause it.
The concept bakery offers a variety of different treats, all of which are an unusual blackish gray color – a result of them being made from coal. The obviously inedible treats function as a message against the mining and burning of coal, which has been shown by countless studies and observable consequences to be extremely harmful to the environment.
The Coal Comforts art piece seeks to evoke a sense of nostalgia in viewers by using baked goods that are viewed as fundamentally American items to send its message – with the hopes that combined with coal they will create a more visceral reaction that helps to mobilize people in the fight against climate change, and the human actions that cause it.
Trend Themes
1. Climate Change Awareness - The Coal Comforts pop-up bakery seeks to raise awareness about climate change and its impact on the environment through its use of coal-made desserts.
2. Alternative Ingredients - The concept of using coal as an ingredient in desserts highlights the potential for exploring alternative ingredients in food production and consumption.
3. Art as Activism - Coal Comforts demonstrates the power of art to serve as a platform for activism, sparking conversations and inspiring action.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of alternative ingredients, like coal, to create unique and unconventional products that cater to changing consumer demands.
2. Art and Culture - The art and culture industry can embrace the concept of art as activism, using creative expressions to bring attention to social and environmental issues.
3. Environmental Advocacy - The environmental advocacy industry can leverage innovative approaches like Coal Comforts to engage and educate the public about the importance of sustainable practices and the impact of climate change.
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