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Carbonated Antioxidant

Sodas receive a health-conscious overhaul with good-for-you nutrients

Implications - Realizing a growing desire for health over flavor, beverage brands are turning to health food ingredients to satiate consumer needs. Revamping traditionally sugar-filled drinks like sodas with antioxidants and superfoods, brands are seeking to provide health-conscious alternatives while still maintaining the familiarity of fun, youthful beverages.
Trend Themes
1. Healthier Alternative Sodas - Beverage brands are revamping sodas with healthier superfood ingredients while maintaining fun, youthful beverages. Disruptive innovation opportunities include developing more unique superfood ingredients in sodas and advertising that paints healthy soda consumption as a trendier and healthier lifestyle choice.
2. Functional Beverages - Functional beverages, including beauty-boosting sodas and drinks with probiotics, are becoming more popular as consumers look for drinks that offer added benefits. Disruptive innovation opportunities include developing new functional ingredients that appeal to specific consumer groups and offering a wider range of flavors for these types of products.
3. Thc-infused Drinks - THC-infused sodas and sparkling beverages are emerging as an alternative to traditional marijuana-infused edibles. Disruptive innovation opportunities include developing new flavors and marketing to a wider audience beyond regular marijuana users.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers have an opportunity to develop new products with healthier superfood and functional ingredients, as well as to experiment with THC-infused drinks. Healthier sodas also give soda brands the chance to market themselves as trendier and appeal to health-conscious consumers.
2. Functional Food - The trend of functional beverages also applies to the food industry, which can create more products that offer added benefits beyond basic nutrition. Disruptive innovation opportunities include creating functional snacks and desserts that offer added nutritional benefits.
3. Cannabis Industry - As the legalization of marijuana spreads, the cannabis industry offers new possibilities for developing innovative THC-infused drinks, including sodas and sparkling beverages. Disruptive innovation opportunities include developing new flavors and expanding marketing efforts beyond traditional marijuana users.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 76 Examples:
270,206 Total Clicks
Date Range:
Sep 14 — Feb 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Health-Oriented Colas
Health-Oriented Colas
'Coca-Cola Plus' is Branded as Soda to Improve One's Health
While there are many consumers who are making efforts to reduce their intake of unhealthy sugary sodas, The Coca-Cola Company is set to release a new health-focused beverage by the name of ‘... MORE
Healthy Carbonated Drinks
Healthy Carbonated Drinks
Bai Brands Introduces All-Natural, Anti-Oxidant Sparkling Beverage Line
Bai Brands has released a line of healthy carbonated drinks that provides a refreshing alternative to sugary sodas. Beverage Daily writes, “Bai Brands founder Ben Weiss says he believes... MORE
Hip Natural Sodas
Hip Natural Sodas
Charlie's Natural Soda Drinks Are Low-Calorie and Free of 'Fake Stuff'
Charlie’s Natural Soda drink line boasts ingredients like lime, mint, açaí, black currant and orange with “no fake stuff.” The fruit-centric carbonated soft drinks are free of... MORE
Honeyed Fermented Sodas
Honeyed Fermented Sodas
This Refreshing Fermented Soda Features Honey and Rhubarb
This light and refreshing fermented soda is a delicious and health conscious summer beverage option, especially for those aiming to steer clear of spirits. This rhubarb and honey soda recipe... MORE
Sparkling Stimulant Drinks
Sparkling Stimulant Drinks
Feel's Healthy Energy Drinks Contain Natural Caffeine and Sugar
With flavors like Wild Berry, Raspberry Lemonade and Mango Passionfruit, Feel’s healthy energy drinks were developed to be energizing alternatives to soda, tea and coffee. The brand even goes... MORE
Beauty-Boosting Sodas
Beauty-Boosting Sodas
This Healthy Soft Drink is Designed to Promote Better Skin, Hair and Nails
‘Prir’ is a healthy soft drink that is set to launch in Boots stores across the UK. Designed to promote better skin, hair and nails, the flavorful soda is likely to appeal to consumers... MORE
Vegan Soda Concepts
Vegan Soda Concepts
veg&pop is a Vegan Soda Concept Created for a Student Project
veg&pop is a vegan soda concept created for a student project that is aimed at being an indulgence during special occasions for young people. In describing the mindset of the target consumer,... MORE
Cola Kombucha Drinks
Cola Kombucha Drinks
Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste
Clearly Kombucha describes that its ‘Chai Cola’ is a beverage that tastes of “exotic spices and old school cola.” While many health-conscious consumers are turning away... MORE
Sparkling THC Beverages
Sparkling THC Beverages
Sprig's Refreshing Citrus Drink Includes Biologically Active Cannabinoids
‘Sprig’ is the name of a refreshing citrus sparkling drink that sets itself apart from others in the beverage market by being a THC-infused soda. The unique soda “drinkable”... MORE

Related Examples

Ginger Cola Beverages
Ginger Cola Beverages
This Coca-Cola Product Features Warming Ginger to Fight the Winter Cold
Retro Soda-Branded Apparel
Retro Soda-Branded Apparel
This Coca-Cola Clothing Line Was Made in Collaborating with Been Trill
play_circle_filledViral Sugary Baths
Viral Sugary Baths
Tanner Braungardt Combined Coca-Cola and Mentos in His Bathtub
Gourmet Soda Pairings
Gourmet Soda Pairings
This Campaign is Changing Perspectives on Coca-Cola and Food
Marijuana Coffee Pods
Marijuana Coffee Pods
'Brewbudz' Offers a Coffee Pod Infused with Cannabis Flower
Co-Branded Soda Streetwear
Co-Branded Soda Streetwear
This Coca-Cola Collaboration was Done with F.C.R.B.
Selfie-Taking Soda Bottles
Selfie-Taking Soda Bottles
This Coca-Cola Bottle Captures the Special Moment of Sipping Coke
Projected Christmas Campaigns
Projected Christmas Campaigns
Very.co.uk's Holiday Ad Campaign Was Shared on London Buildings
Personalized Clay Tubs
Personalized Clay Tubs
John Lewis and Play-Doh are Now Offering Custom Product Packaging
Marijuana-Infused Wines
Marijuana-Infused Wines
'Canna Vine' Mixes the Benefits of Marijuana into Drinkable Form
play_circle_filledCannabis Drink Commercials
Cannabis Drink Commercials
This Ad for the 'Legal' Drink Explores Flavor Through Song
Powdered Marijuana Mixers
Powdered Marijuana Mixers
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Salted Watermelon Sodas
Salted Watermelon Sodas
This Flavorful New Fanta Drink is Formulated to Protect Against Heatstroke
Probiotic Kimchi Beverages
Probiotic Kimchi Beverages
Wildbrine's Newest Probiotic Product is a Collection of 'Kimchi Shots'
Cannabis-Infused Vodka
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The Humboldt's Botanical Liquor Contains a Percentage of Hemp Sativa
Peaceful Frozen Yogurt Shops
Peaceful Frozen Yogurt Shops
This Yoga-Inspired Frozen Yogurt Shop Offers Meditation Classes
Salty Kombucha Tea Blends
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This Variety of Organic Kombucha is Made with Savory Ingredients
Probiotic Kombucha Kits
Probiotic Kombucha Kits
This Fermentation Kit Lets You Create Flavored Kombucha Beverages
Small Batch Fermentation Kits
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This Small Batch Fermentation Kit Makes Kimchi and Sauerkraut
Exotic Digestive Beverages
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
Convenience Store Soda Collections
Convenience Store Soda Collections
This Premium Soda Line Was Crafted Just for 7-Eleven
Superfood Non-Dairy Desserts
Superfood Non-Dairy Desserts
Dairy-Free Desserts by GoBeyond Foods Offer Guilt-Free Indulgence
Charcoal Detox Drinks
Charcoal Detox Drinks
Lulli's 'BLACK MAGIC: Activated Charcoal Elixir' Boosts One's Metabolism
Diverse Soda Bottles
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No Two Diet Coke Bottles Will Look the Same for Coke's 'It's Mine' Campaign
Fermented Dessert Teas
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The Tart Master Brew Kombucha Blend Offers a Healthy Sugar Alternative
Revitalizing Collagen Boosters
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The Gold Collagen Supplement Hydrates Skin and Boosts Elasticity
Collagen-Boosting Drink Powders
Collagen-Boosting Drink Powders
DHC's Collagen Powder is Added to Beverages to Beautify Skin
Fermented Cabernet Teas
Fermented Cabernet Teas
The Reed's Culture Club Kombucha Beverage Offers a Cabernet Grape Flavor
Superfood Beauty Tonics
Superfood Beauty Tonics
The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa
Pastel-Hued Craft Sodas
Pastel-Hued Craft Sodas
Henri Sodas is an Artisanal Carbonated Beverage Brand from Montreal
Texas Grapefruit Cocktail Syrups
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This Liber & Co Syrup Duo Features Two Deluxe Drink Add-Ins
Caffeinated Cannabis Capsules
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The CANNCUP K-Cups Are Coffee Pods With Added THC
Bow-Shaped Soda Labels
Bow-Shaped Soda Labels
This Festive Coca-Cola Label Transforms into a Decorative Bow
Collagen-Infused Beauty Drinks
Collagen-Infused Beauty Drinks
This Beauty Beverage is Designed to Reduce the Signs of Aging
Antioxidant Water
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Bai's 'Antiwater' is Twice Purified and Infused with Free Radical Protection
Craft Soda Rebranding
Craft Soda Rebranding
The Mountain Dew's New Black Label Pop is Geared Towards Students
Cannabis Coffee Beverages
Cannabis Coffee Beverages
This Ganja-Fueled Java Will Get You High and Caffeinated Simultaneously
Hybrid Tea-Lemonades
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Lemonarie's Lemonade Bottle Beverages are Blended with Tea Bases
Cannabis Wine Pairings
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Cultivating Spirits Dinners Teach People How to Pair Wine and Weed
Hydrating Rooibos Teas
Hydrating Rooibos Teas
This Fruity Beauty Tea is Caffeine-Free and Re-Hydrates Your Skin
Basketball-Inspired Soft Drinks
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Sprite & Athlete LeBron James Launched the 'King James' Soft Drink
Hip-Hop Soda Labels
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These Limited-Edition Sprite Cans Will Feature Hip-Hop Lyrics
Junk Food-Infused Salads
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Tony Guard Uses Flamin' Hot Cheetos to Spice up an Average Salad
Root Vegetable Cocktails
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This Rhubarb Bellini Recipe is the Perfect Light and Refreshing Beverage
Probiotic Fermented Lemonade
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Wrinkle-Reducing Drinks
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Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
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