Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
Laura McQuarrie — March 4, 2015 — Lifestyle
References: vividdrinks & packagingoftheworld
While the benefits of consuming hot green tea drinks are numerous, Vivid Drinks offers an easier format to take on the go. The beverages are made with a base of premium matcha green tea, in unusual flavors like Grape & Elderflower, Pear & Rhubarb, as well as Lime, Ginger & Honey. Appealing to purists who like zero sugar, Vivid Drinks also offers a 100% unsweetened version as well.
Aside from the convenience of the packaging, some of the benefits of consuming the drinks include high amounts of vitamins, minerals, antioxidants and ingredients to boost focus, mental clarity, energy levels and the metabolism. Some long term health benefits that are also noted by Vivid Drinks include the ability to protect against heart disease, cancer and Alzheimer's.
Aside from the convenience of the packaging, some of the benefits of consuming the drinks include high amounts of vitamins, minerals, antioxidants and ingredients to boost focus, mental clarity, energy levels and the metabolism. Some long term health benefits that are also noted by Vivid Drinks include the ability to protect against heart disease, cancer and Alzheimer's.
Trend Themes
1. Matcha Green Tea - More bottled drinks and new food products can be created using the premium matcha green tea as the main ingredient.
2. Healthy Energy Drinks - Consumers are looking for alternative energy drinks with less sugar and more nutritional value, creating an opportunity for new product development.
3. Convenient Health Products - As consumers prioritize health and wellness, there is a growing demand for convenient, ready-to-drink products that offer to improve mental clarity, energy levels, and metabolism.
Industry Implications
1. Beverage Industry - Bottled tea and energy drink manufacturers can expand their product line by using premium matcha green tea as a key ingredient or by offering unsweetened options.
2. Food Industry - New food products can be developed that feature matcha green tea as a prominent ingredient, such as desserts, snacks, and even savory dishes.
3. Health and Wellness Industry - Companies in the health and wellness industry can capitalize on the demand for convenient products that offer health benefits, by creating ready-to-drink options such as teas and energy drinks.
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