This Festive Coca-Cola Label Transforms into a Decorative Bow
Katherine Pendrill — November 30, 2015 — Art & Design
References: conveniencestore & foodbev
Coca-Cola recently unveiled its new holiday soda bottle, which features a label shaped like a decorative bow. With the holiday season in full swing, many brands have given their products a festive makeover. These limited-edition Coca-Cola bottles put an unexpected twist on the idea of holiday packaging.
Starting December 1st, Coca-Cola will offer limited-edition soda bottled with a unique bow design. The labels feature a wraparound design that allows them to be tied as a decorative bow. Customers simply pull a small tab and the label will morph into the shape of a bow. The festive labels will be available for four Coca-Cola products: Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life. The idea behind the new packaging is to help retailers increase seasonal sales while also spreading holiday cheer.
The festive Christmas labels are a nice departure from the traditional red and white offerings that generally characterize the holiday season.
Starting December 1st, Coca-Cola will offer limited-edition soda bottled with a unique bow design. The labels feature a wraparound design that allows them to be tied as a decorative bow. Customers simply pull a small tab and the label will morph into the shape of a bow. The festive labels will be available for four Coca-Cola products: Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life. The idea behind the new packaging is to help retailers increase seasonal sales while also spreading holiday cheer.
The festive Christmas labels are a nice departure from the traditional red and white offerings that generally characterize the holiday season.
Trend Themes
1. Festive Packaging - Brands can explore innovative packaging designs that capture the holiday spirit and create a memorable consumer experience.
2. Interactive Labels - Integrating interactive elements into product labels can engage consumers and differentiate brands in the market.
3. Seasonal Limited Editions - Launching limited-edition products specifically for the holiday season can drive consumer excitement and activate sales.
Industry Implications
1. Beverage - Beverage companies can leverage festive packaging trends to enhance brand appeal and attract customers during the holiday season.
2. Packaging - The packaging industry can explore new techniques and materials to create innovative and customizable labels that transform the consumer experience.
3. Retail - Retailers can capitalize on seasonal limited editions to create exclusive offerings and entice customers with unique holiday-themed products.
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